We are hiring for an innovative EdTech company. We are looking for a dynamic and creative Social Media Manager to our client's team in Abu Dhabi.
Key Responsibilities:
Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and conversion across all platforms, including but not limited to Facebook, Instagram, TikTok, LinkedIn, and Twitter.
Plan, create, and schedule high-quality content (images, videos, infographics, etc.) tailored to each platforms audience.
Manage and optimize paid social media campaigns on Meta Ads (Facebook and Instagram) and TikTok Ads to achieve performance targets and maximize ROI.
Monitor social media channels, respond to audience comments, and engage with followers to foster a positive community and enhance brand loyalty.
Conduct regular analysis of social media performance using analytics tools, prepare reports, and provide insights to improve strategy and execution.
Collaborate with the marketing and content teams to align social media efforts with broader marketing objectives and campaigns.
Stay up-to-date with the latest social media trends, algorithm changes, and best practices to ensure continuous growth and engagement.
Coordinate with influencers and content creators to amplify our brand's reach and visibility.
Assist in managing the social media budget and ensure effective allocation of resources.
Requirements:
Minimum 3 years of experience in social media management, including hands-on experience with Meta Ads (Facebook and Instagram) and TikTok Ads.
Proven track record of managing successful social media campaigns and growing social media presence across various platforms.
Strong creative skills with the ability to produce engaging content that resonates with target audiences.
Proficiency in using social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
Excellent communication and copywriting skills.
Ability to work independently and collaboratively in a fast-paced environment.
Experience in the education or EdTech sector is a plus.
