Job Title: Social Media Marketing Manager
Location: Abu Dhabi, United Arab Emirates
Package: up to 15,000 AED per month, plus benefits
I'm currently supporting an amazing restaurant group, in Abu Dhabi, with their search for a Social Media Marketing Manager.
The group have an amazing portfolio of venues, across the UAE, and they specialise predominantly within Middle Eastern cuisine.
Ideally we're looking for those who have an extensive background in growing & establish both a digital & social presence for premium, high-end, fine dining hospitality groups within the GCC.
You'll be reporting directly into the Managing Director and/or the COO, to ensure that all digital marketing/social campaigns (including web, SEO/CRM etc.) are uniform, and aligned with brand ethos.
Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
