Job Purpose:
Manages all social media channels, campaigns, and team members to
sustain an engaging audience experience and to increase audience
satisfaction. Researches and analyses social media trends, including
social media ad revenue and web visitor data, to improve social media
presence and campaign efficacy. Social Media Executive Job Duties:
Oversees all company social media accounts management
Develops engaging, creative, innovative content for regularly scheduled
posts, which enlighten audiences and promote brand-focused
messages
Participates in the drafting and the accomplishment of seasonal
company goals
Audits and analyses social media presences, including digital
advertising costs and returns Analyses social media campaigns with
tracking systems to gather visitor data and determine efficacy and areas
for social media campaign improvement
Interviews, hires, and trains social media team members
Monitors and develops reports on competitor activity within social media
spaces
RequirementsSocial Media Executive Skills and Qualifications:
