Social Media and Marketing Specialist

Social Media Management

• Plan, create, and schedule content for platforms like Instagram, Facebook, LinkedIn, TikTok, and Pinterest.
• Develop engaging visuals, videos, and captions that reflect the company’s brand identity and values.
• Engage with followers by responding to comments, messages, and inquiries promptly, fostering a strong online community.
• Track and analyze social media performance metrics, leveraging insights to optimize content and strategy.

Google Ads & Meta Advertising

• Develop and execute paid advertising campaigns on Google Ads and Meta platforms (Facebook and Instagram).
• Conduct keyword research and create targeted ad campaigns to drive traffic and conversions.
• Monitor and adjust campaigns based on performance analytics to ensure ROI optimization.
• Generate detailed reports on campaign performance and recommend strategies for improvement.

Marketing and Brand Development

• Create and implement marketing campaigns to build brand awareness and attract new clients.
• Design marketing collateral such as brochures, presentations, and promotional materials.
• Support email marketing initiatives, including content creation and distribution.
• Conduct market research to identify trends, customer needs, and opportunities for growth.

Content Creation and SEO

• Write blog posts, newsletters, and website content optimized for SEO to increase organic traffic.
• Collaborate with photographers, videographers, and graphic designers to develop high-quality content.
• Ensure consistency in branding across all marketing materials and platforms.