Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. We are seeking a seasoned Social Media & Digital Marketing Manager to join our South Asia marketing team. The ideal candidate will have a passion for all things marketing and technology, and you should have a well-versed understanding of the cryptocurrency and blockchain industry.
Responsibilities
Develop and implement social media marketing plans, campaigns and overall strategy to increase Binance's brand awareness and share of voice.
Oversee Binance's social media platforms such as Twitter, Facebook, Instagram, and YouTube.
Collaborate with cross-functional teams including marketing, design, public relations, and product teams to develop local narratives for social media and performance marketing purposes.
Analyze social media metrics and report on performance and trends.
Support Regional Paid Ads Strategy by increasing local relevance for campaigns by localizing and suggesting more culturally relevant ad content.
Monitor and report on ad performance using analytics tools like AppsFlyer, Google Analytics, Appannie, and Similarweb. Strong analytical skills are required.
Develop and implement content strategies to drive traffic and engagement across various platforms (blogs, social media, websites, etc.).
Work with editorial and marketing teams to drive content creation, content marketing and ensure timely delivery of content.
Optimize content for ASO & SEO to improve search engine rankings.
Develop and maintain brand voice and messaging consistency across all content.
Requirements
Bachelor's degree in marketing, communications, or a related field.
3-5 years’ experience in social media management and performance marketing. Experience in the blockchain and cryptocurrency industry is a plus.
Experience developing social media strategies & proven ability to build a social media community.
Solid understanding of performance marketing, conversion, analytics and online customer acquisition.
Must be a fluent English & preferably a Hindi or Tamil speaker.
