Who we Are - AstroLabs, the Gulf’s leading Business Expansion Platform
At AstroLabs, we specialize in facilitating high-growth companies' entry into the Saudi and UAE markets. We offer comprehensive growth services including business setup, co-working spaces, and recruitment, alongside programs developed with government and leading private sector partners to strengthen key regional sectors.
As the market leader (we’ve recently celebrated expanding 850+ companies to the UAE and 600+ companies to KSA), , we are on a journey of digitizing this industry - and we’d like you to be a part of making this happen by joining our team in Saudi Arabia! Our vibrant Riyadh office serves as the heart of our organization, hosting over half of our workforce.
Our culture is Ambitious, Supportive, Outcome-oriented and Driven by curiosity.
AstroLabs is on the search for an active and creative SEO Specialist & Digital Analyst. Join our marketing team and take part in nailing the realization of our growth plan and achieving business outcomes.
What you'll doYou will team up with our marketing team to hit and exceed our marketing objectives scaling our customer acquisition efforts, and driving growth.You will be responsible for developing and executing SEO strategies to optimize our websites and accelerate organic growth.You will review our website structures and continuously run content mapping to create SEO-relevant content.You will suggest, review, and edit topics and content to ensure producing optimized content drives relevant traffic.You will review our website's organic performance and implement necessary changes to increase optimization.You will audit, analyze, and implement all technical requirements, working closely with developers to improve the website's performance and ranking.You will explore backlinks opportunities in key markets.You will be a driving force behind our marketing initiatives, bringing fresh ideas to the table.You will develop and test SEO-focused strategies to improve visibility, ranking, and traffic.You will work on analyzing campaign performance data, generate insights, and report on key metrics.You will deliver scheduled reports, armed with key performance data focused on targets, to refine and enhance future marketing strategies.You will collaborate with various teams to ensure that all marketing efforts are aligned with the brand’s messaging and customer needs.You will utilize marketing automation tools to streamline and enhance reporting processes.You will team up with the marketing team to identify trends, competitors, and new opportunities in the market.Your role will be crucial in scaling our customer acquisition efforts, increasing conversion rates, and ultimately driving revenue growth.You will evaluate channel performance and provide actionable recommendations to enhance results and maximize return on investment.You will analyze marketing performance data and create comprehensive reports.
A week in the life of a Digital Marketing Analyst
Joining our dynamic environment, your weeks would be fast-paced, filled with strategic planning, creative brainstorming, and hands-on execution.
You'll start your days by reviewing campaign performance data across various channels, analyzing key metrics, and implementing changes to refine your strategies. You will equally look at the organic performance of both websites, including but not limited to traffic sources, markets, most visited pages, and search terms... You'll collaborate with the marketing team, communications team, sales, and external agencies, ensuring that every marketing initiative aligns with our objectives and targets. Throughout the week, you'll lead the optimization of our websites, reviewing channel performance, running growth experiments to test new ideas, and scaling successful ones. You will utilize automation tools to streamline processes and work on reports to share with the different BUs. You will also generate analytical reports for different BUs and share analysis and recommendations for improvement.
Who you are:- You have Bachelor’s degree in Marketing, Business, or a related field.
- You have 2+ years of experience in SEO.
- You are a good communicator, able to engage with different internal and external stakeholders.
- You have deep knowledge of performance marketing, growth marketing, or digital marketing in a fast-paced environment.
- You have strong analytical skills with the ability to interpret data and translate it into actionable insights.
- You are experienced in using SEO tools, analytical tools and marketing tools such as Google Analytics
- You have a proven track record of leading SEO initiatives and concurrent marketing projects from strategy implementation to execution.
- You are proficient in using CRM (HubSpot or Salesforce)).
- You have excellent communication and collaboration skills.
- You have a growth mindset and can thrive in a fast-paced, dynamic environment.
- You are target and KPI focused.
- You are able to balance managing multiple SEO projects and marketing tasks simultaneously.
- You are attentive to detail with a high ambition for excellence in all marketing initiatives.
- You have good project management skills.
