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أنشئ تنبيهًا وظيفيًا للوظائف المشابهة

الوصف الوظيفي

Role Profile

  • Develop and implement a long-term strategic roadmap for Aura that aligns with Alshaya's overall business objectives across Middle East and North Africa (MENA)
  • Stay abreast of industry trends and competitor activities to ensure Aura remains competitive and innovative.
  • Ensure loyalty programme is consistently delivering an effortless experience to customers and colleagues
  • Build the future roadmap of the programme to create the most compelling and differentiated retail proposition in the region
  • Manage existing partnerships and identify new opportunities to enhance member value and drive revenue.
  • Drive new partnerships, negotiate and manage partnership agreements to secure favorable terms and maximize value for Alshaya.
  • Drive strategic partnership initiatives that deliver exceptional experiences to our Aura members, solidifying our position as a worldclass programme.
  • Identify new revenue generating streams through Aura partnerships.

 

Key Performance Areas

  • Driving the partnership strategy to increase member value through high value partners, new business and proposition creation
  • Conceptualise and create new customer proposition that creates profitable ancillary streams for Alshaya
  • Drive new partnerships for partner funded benefits to enhance the Aura Programme proposition by adding worldclass and experiential high tier member benefits.
  • Monetise the loyalty programme data to grow customer value and increase revenues
  • Reshape and drive the long term strategic roadmap of Aura
  • Build business cases for securing internal buy in and negotiate profitable terms for Alshaya
  • Run and operate partners and new products / services
  • P&L management, loyalty health via a defined KPI/ OKR set, in addition to distribution, management and dilution of loyalty currency and assets, in accordance with brand and member behaviours.
  • Work with our analytics, CRM, marketing product and other partner teams to find opportunities to address business challenges and changing customer needs
  • Developing the Loyalty Program Product Strategy to offer the right customers, the right product, at the right time 
  • Develop deep understanding of customer behavior, economic outcomes, business feasibility, etc. and identify how we can achieve the best possible outcomes for our members
  • Lead critical workstreams defining the proposition and strategy of the future programme
  • Keep stakeholders up to date and engaged with projects and ensuring teams are onboard to meet our bold targets
  • Tailor loyalty programme to divisions to make the programme adaptable and not one size fits all
  • Innovate and create the best in class example in the organization to implement customer change
  • Work with research team internally to conduct loyalty programne studies and consistently collect feedback from customers
  • Create close the loop programme to implement feedback from customers and colleagues
  • Lead service design and customer experience worksterams to deliver super customer experience to colleagues
  • Oversee value driving initiatives through data analysis
  • Lead the creation of a strong value proposition to service identified segments through enhanced services and experiences
  • Work with the wider team to ensure these segments are fully serviced through comms, experiences and product enhancements as appropriate
  • Act as a loyalty consultant to brands as a loyalty SME to drive their business objectives.
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شركة محمد حمود الشايع - غير ذلك logo
شركة محمد حمود الشايع - غير ذلك

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers, Alshaya Group’s portfolio extends across MENA, Russia, Turkey and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business. Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences. Fresh, modern and relevant, Alshaya’s constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn and KidZania.

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