65% of time in field engaging HCPs and external stakeholders across territory and brands Proactively identify HCPs with high levels of scientific expertise in local treatment practice to collaborate on specific medico marketing activities Development and implementation of KEEs engagement plan in collaboration with line manager and TA lead. Review with the line manager and MAM this plan every quarter, develop KEEs visit plan- this includes pre call visit/engagement plan with clear objective of the visit, key points discussion for the visit, data to be shared and discussed with the KEEs. Develop own scientific knowledge for discussion on all aspects of the data to be shared with KEEs in a scientific, objective and balanced way through 1:1 discussions. Prepare for such interactions with peer group discussions. Respond to unsolicited requests for information about unapproved AZ products or unapproved uses of approved products, presenting such information in an objective, scientifically balanced, substantiated manner. Develop database of Key opinion leaders and also provide recommendations for advisory board participation Proactively provide scientific updates and information to KEEs and identify the relevance of the data to the scientific community Meeting skills and presentation skills based on in field coaching and 6 monthly official field assessment annual role play assessment of capabilities and scientific knowledge– use standard assessment form and methodology Feedback from KEEs Continuously acquire and update necessary scientific knowledge on therapeutic area and relevant compounds.
Provide the AZ internal stakeholders with an understanding of the local medical community, clinical practice, trends and real or perceived gaps in current scientific knowledge and medical treatment, competitor information
Provide regular update on partnerships with HCPs, as speakers, or in the context of medical projects
Initiate and conduct appropriate AZ staff training & development on information regarding current and emerging clinical data and emerging trends in clinical medicine and practice within TA
Provide input for the development of company’s Medical and Brand plans
To work with internal cross functional team on formulary listing.
Provide scientific support at AZ sponsored educational events
Attend relevant scientific congresses and HCP meetings to gather new knowledge on AZ compounds, competitor information and therapeutic area Positive engagement and response to coaching and feedback received from MSL manager and TA lead. In daily work takes time to reflect on customer interactions and works on areas agreed with MSL manager as priorities for development. Develop functional capability in the role Bachelor’s Degree or working towards a professional qualification Thorough knowledge or experience of the pharmaceutical industry and the area of field medical liaisons Ability to interact and manage a range of stakeholders both internally and externally Knowledge of legislation relevant to pharmaceutical sales and marketing Advanced scientific degree Understanding of multiple aspects within Medical Liaisons Project and team management experience
Transcript
From my experience, AstraZeneca embeds innovation in everything that it does. What I most enjoy about my role is the dynamic environment that this creates, so whether it is challenging the status quo, expressing an opinion, and making a meaningful difference to my role and those around me.
From my experience, AstraZeneca embeds innovation in everything that it does. …
