Senior Marketing Manager | Al-Futtaim Automotive | BYD

Job Requisition ID: 167376 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

• The purpose of the role is to to assist the Head of Marketing in strategizing and developing all marketing communications in alignment with the electric mobility brand positioning. It involves leading and providing innovative marketing strategies and implementations for an electric automotive brand across all channels and touchpoints. The goal is to support business objectives for new car sales, enhance brand image and customer perception, increase brand equity, and support price premium.

What you will do:

• Define and manage brand positioning to increase brand power in collaboration with the central UAE marketing team.
• Develop advertising campaigns, media plans, contact strategy.
• Direct offline and digital media including website and social media strategy and development.
• Owned media such as point of sale, local special events for branches.
• Develop and pilot marketing efficiency monitoring.
• Manage and administrate all Electric Mobility marketing expenses.
• Definition and development of all Electric Mobility events for internal and external stakeholders, including media.
• Create and maintain an effective synergy between all internal departments and external parties including ad-hoc support to the relevant parties and sustain overall supervision of the team’s deliverables and other administrative activities.
• Leads marketing performance efficiency.
• Regularly review and analyze key performance indicators like return on investment conversion rates, and customer acquisition costs to assess the effectiveness of marketing strategies.
• Plan, execute, and measure marketing campaigns, adjusting strategies based on performance data to improve outcomes.
• Continuously seek and implement innovative marketing methods and technologies to enhance efficiency and effectiveness.
• Prepare comprehensive reports on marketing performance, detailing successes, challenges, and insights derived from various campaigns and initiatives.

Required Skills to be successful:
1.- Reporting, communication and presentation skills.
2.- Analytical and agile project management skills.
3.- Generalist marketing and customer relationship management automotive experience.
4.- Experience of digital-first marketing strategies.

About the Team:

• Reporting to the Retail Director and will work closely with the broader internal and external stakeholders. 

What equips you for the role:

• Bachelors or Masters Degree in Marketing.
• 10 years+ experience in brand, marketing, and product  within the Automotive/ Mobility industry.
• Brand expert with experience in building brand equity particularly in new markets with new high value products.
• Previous experience in high-growth businesses and start-ups is highly preferable. 
• Experience delivering strategies with a high customer centric approach that are customer relationship driven and has developed effective customer relationship and community management programmes.
• Experience of digital-first marketing strategies.
• Experience with product planning, pricing, sales, advertising offline and online.
   

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM as well as Electric Vehicles.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.