Senior Manager - Performance Marketing
Full-time
Company Description
Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including: Samsung, Stellantis, VISA, McDonald’s and more. Starcom is part of Publicis Media—the global media solutions group which also encompasses Zenith, Spark Foundry and Digitas.
Job Description
As a Senior Manager - Performance Marketing, you will be responsible for developing and executing comprehensive digital media strategies that drive performance and deliver results. You will work closely with cross-functional teams, to create data-driven plans that optimize digital campaigns and enhance overall performance.
Main Tasks
Technical & Product
Supervise media briefs and work closely with Business Director to ensure excellence in Performance Media planning. Oversee the end-to-end execution of digital campaigns across various platforms, including search, social, display, and programmatic advertising. Ensure campaigns are optimized for performance and deliver against targets. Create detailed performance reports and presentations for clients, highlighting key insights, results, and future recommendations. Ensure clear and effective communication of performance metrics and strategy adjustments. Formulate account-specific product adoption, account optimization & growth plans.
Business Acumen & Operational Efficiency
Serve as the primary point of contact for clients, offering strategic guidance and performance updates. Build and maintain strong relationships with clients, understanding their needs and ensuring satisfaction. Gain a deep understanding of your client's business and vertical at large, understanding their key challenges & objectives and devise a Performance Media strategy that enables competitive advantage for your client. Understand the role of Performance Media in your client's media & marketing mix with the objective of heightening the value Performance Media is able to deliver for your client. Responsible for the smooth operating of day-to-day workstreams, ensuring Performance Media execution teams are working efficiently and effectively. Develop and manage digital media budgets, ensuring cost-effective use of resources and adherence to financial guidelines.
Innovative & Analytical Mindset
Utilize the different tools and dashboards to monitor and analyze campaign performance. Provide actionable insights and recommendations to enhance campaign effectiveness and address any performance issues. Be able to walk the client through campaign set ups on the platforms. Adopt an always-on innovation mindset, with a hunger for delivering competitive advantage for your client. Work closely with key digital media partners ensuring collaboration on innovation. Collaborate with other relevant Publicis Groupe entities ensuring the leveraging of all Groupe capabilities in delivering best-in-class innovation. Stay up-to-date with industry trends, emerging technologies, and competitive landscape. Apply this knowledge to develop innovative strategies and maintain a competitive edge
People & Leadership
Takes initiative to challenge an established point of view with respect and openness. Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire. Able to handle complex issues and make decisions even when missing information. Capable of proactively developing meaningful relationships with key decision makers. Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally. Able to build succession plans and grow and mentor future talent. Able to provide constructive feedback to others in a timely manner. Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people. Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share. Able to motivate their team to pursue goals and deliver beyond their beliefs. Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due. Empowers individuals to solve problems with full support when needed. Capable of coaching and supporting others by aligning career expectations providing actionable, open and constructive feedback. Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them. Proactively and continuously work towards improving effective team working and collaboration. Able to handle complex messages and is able to convey issues to facilitate others' understanding. Able to initiate and lead open conversations with internal and external stakeholders to build a culture of trust. Capable of creating opportunities for others to grow and demonstrate their learning agility. Drives a culture of trust with peers, clients and other stakeholders.
Self
Able to adjust performance based on experiences and feedback and showcases agility and flexibility. Displays openness to the ideas of others and leverages them when beneficial for the business. Demonstrates the growth mindset and proactively adapts behavior and performance for sustained success. Able to set high impact objectives and goes above and beyond to exceed performance. Able to demonstrate agility and flexibility to respond and reprioritize based on different situations. Able to constructively challenge the status quo and take risks to challenge internal and external perspectives. Approaches situations and individuals with honesty, integrity, transparency and humbleness. Showcases resilience and maintains drive and a positive outlook when faced with challenges. Actively listens and is receptive to others' feedback on performance. Able to take justified risks when appropriate and take accountability and responsibility when things don’t go as planned. An early identifier of change, able to proactively develop and share plans to seize opportunities. Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges. Able to listen to other people in a way that they feel understood, and is respectful of others. Able to make timely decision that take into account different factors in ambiguous circumstances, considering impacts internally and externally. Able to build initiatives despite doubts or resistance from others to deliver strategic impact.
Qualifications
Minimum of 8 years of experience in a digital media domain, preferably agency experience. Experience in being client facing either in a leading or supporting role. Excellent understanding of digital eco-system, with a deep understanding of ad platforms, technology and activation expertise. Experience in planning, strategy, managing and activating multichannel campaigns.
Senior Manager - Performance Marketing
Knowledge Village HQ Properties, Dubai, United Arab Emirates * Full-time
