Senior Data Product Manager | BLUE | Group Technology
Location: Dubai, AE
Job Requisition ID: 163579
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.
Overview of the role
The position is responsible for a portfolio of personalization and AI driven products across the Al-Futtaim Group Customer Ecosystem to delight users with personalized experiences across all consumer-facing channels. This individual will be responsible for leveraging multiple data assets and capabilities to achieve business goals, enhance customer engagement metrics and deliver impact to the partner brands. This role requires partnering with cross-functional teams of engineers, data scientists and marketing and product executives to build and scale our personalization and AI capabilities. They will leverage our Group Customer Data Platform and marketing technologies, building a strategic data-driven roadmap to create effective and engaging consumer experiences and deliver business value. The individual will work closely with the data science team to ensure more complex business needs are translated into tech requirements and that the right solutions, processes, and products are iteratively built. Moreover, they will run custom analyses based on our data to support the identification of trends, and exploration opportunities to generate actionable insights. They will work to support strategic objectives, launches, and activities; responsible for increasing activation, engagement, and retention, improving the number of active and loyal customers. This individual will collaborate with multiple stakeholders including, but not limited to executive management, division leadership, the brand's consumer activation lead, media teams, external vendors, retailers & marketing partners to drive data-driven programs and initiatives, with a strong focus on the direct-to-consumer channel. Considering the diversified nature of the Al-Futtaim Group, this individual might interact with business partners from multiple industries such as Retail, Automotive, Insurance, or Real Estate.
What you will do
Manage a portfolio of data & ML-based products to enhance customer engagement, activation, and retention by delighting customers with personalized experiences. Set the roadmap and product priorities to provide users with relevant personalized experiences, while balancing out different business goals. Liaise and collaborate with key stakeholders and leadership to champion the personalization and retail media agenda and strategy. Define and track the objectives and key success measures for the team. Ensure that technical colleagues understand the commercial context, strategy, and product priorities necessary to manage the product and experimentation pipeline. Work closely with various surface owners to build personalization and ad delivery products that integrate across channels. Engage with technical, product, design, and business stakeholders to prioritize initiatives and deliver value to the business and users. Manage external agency and multiple vendor relationships as related to CRM, loyalty, and data platform management. Be the expert for all data-related topics and stay up to date with trends and leading technologies in the data & AI space, such as GenAI.
Required Skills to be successful
- Solid stakeholders’ management
- Commercial Acumen
- Analytical thinking,
- Communication skills
- Data management
What equips you for the role
Bachelor’s Degree 10-12 years of experience in data, analytics and AI 5-7 years of experience in product management and delivery of personalization solutions to enhance customer experiences. Extensive experience working on teams that used data-driven processes to put new Machine Learning models into production, set solid metrics goals, had a successful launch, and showed continuous improvement on KPIs after the system was in production. You love data, and fluently speak the language of experimentation and making data-driven decisions. You enjoy working with people across many specialties, from other Product Managers to Designers, Engineers, Data Scientists, and Data Analysts. Someone extremely comfortable working with technical teams, understands ML/AI/data science and can help communicate technical opportunities to business stakeholders. Effective use of initiative (lateral thinking and adaptability) and problem-solving skills. Track record leading cross-functional squads of engineers and data practitioners fully adopting agile practices and methodology to deliver world-class products. Demonstrated strength in communication and influencing skills. You can easily explain complex concepts to people with no domain or technical knowledge. Strong knowledge of data tech stack and tools such as SQL, Microsoft Azure, Databricks, Apache Spark, PowerBI, Azure OpenAI Studio, etc. Self-motivated, results and solution-oriented, strategic thinker Strong time management and prioritization skills. Experience working in a "direct-to-consumer" environment is preferred, but not required. Experience developing or running a brand loyalty program is preferred, but not required. Experience working as part of a large business conglomerate operating in multiple markets is preferred, but not required.
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