It all started with an informal, but passionate discussion between some recruitment professionals and some friends who had worked with recruitment firms in the past. Let’s just say it wasn’t all positive. We realised that the recruitment process hadn’t changed much since the advent of email, but the quality of delivering those services had actually got weaker, not stronger. All the local and global groups alike had been focusing on competing by volume and price. There is nothing wrong with being competitively priced as a business strategy, but you can’t just be competitively priced. We set about to create a service based on excellence in delivery, ethics and professional pride, but most importantly to deliver a service that was wanted and needed by you, our clients.