Sales Manager

Key Responsibilities:

• Drive the achievement of sales and distribution goals aligned with the Modern Trade Channel and overall brand objectives for the organization.
• Enhance business profitability through effective negotiations and advertising & promotion (A&P) management, ensuring optimal return on investments.
• Lead and inspire the frontline sales team through hands-on coaching and mentorship in the field.
• Execute channel and customer plans effectively, ensuring adherence to established agreements.
• Conduct regular business reviews with key accounts to assess performance and strategize improvements.
• Manage monthly sales forecasts and stock levels, prioritizing effective stock management practices.
• Oversee timely collection of payments from trade partners and ensure accurate reconciliations of principal recoveries.
• Regularly analyze market conditions, track competitors, and maintain strong relationships with relevant stakeholders to gather market intelligence.