Sales & Education Director - Kayali

Who We Are: Fueled by passion, KAYALI was founded in 2018 by bauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI provides a modern fragrance experience inspired by Mona’s rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jeweled bottles.

Our mission: To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary: KAYALI is seeking a dynamic and experienced Sales and Education Director to join our team. You will be at the forefront of our brand, driving sales, and educating customers on our products and brand history across MEASAT. You will have the opportunity to make a significant impact, and inspire others through education. The ideal candidate will have a knack for building relationships and a love for fragrance.

Responsibilities:

• Fully understand and work within Sephora sales, model, culture and policies to meet and exceed sales goals assigned for the region.
• Develop and sustain in-depth competitive intelligence and customer insights specific to the MEASAT fragrance market.
• Drive and achieve ambitious goals: propel the business towards ambitious targets while safeguarding brand equity, ensuring top-tier execution across all initiatives.
• Provide weekly sales performance/productivity, event activity and any field needs or feedback to the Global President of Commercial.   
• Build exceptional relationships with regional and in-store retail partners.
• Collaborate with finance, marketing and planning teams to develop forecasts and manage inventory for regular, promotional, and sample products.
• Collaborate with marketing counterparts to ensure alignment with the global brand strategy, schedule calendar and strategize sales opportunities.
• Coordinate product launches: forecast quantities for new fragrances and line extensions, managing and coordinating launch execution with sales, creative, trade, and education teams.
• Manage inventory at store level in accordance with retail partners operational procedures.
• Design and implement comprehensive training programs for sales staff and channel partners on product knowledge, sales techniques, and industry trend.
• Interview, hire, coach and mange Sales and Event Specialists (freelance) and travel budget to support the territory.
• Foster a culture of continuous learning and improvement in sales techniques.
• Ensure that Kayali shelves are visually impeccable and in accordance with the brand’s schematics.
• Work within company expense budgets, schedule travel per call cycle, adhering to established guidelines and procedures.
• Contribute to the annual budget planning and strategic planning cycle.