Description
About Us UOP International is a partnership between the University of the Pacific (Pacific) and Shorelight. The mission of the program is to recruit a broad cross section of international students for Pacific programs, to immerse first-year international students (graduate and undergraduate) in the academic and cultural life of the university, to help them integrate into campus life, and provide the support that increases their academic successes and likelihood of obtaining their degrees at Pacific. Shorelight is reinventing the international education experience for students worldwide.Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens. Job Overview This position is a short-term contract position (initially 6 months) seeking proof of concept and ROI for a university-specific recruitment manager. The Regional Recruitment Manager (RRM) executes a student recruitment strategy across key territories that targets international students seeking a US university degree.The role includes marketing activities in the region (primarily India, but with potential travel also to China, Vietnam or other key markets for UoP), as well as high level account management of key channel partners, business development and long tail activation.The RRM drives and ultimately ensures the execution of the recruitment strategy across the region and multiple channels to maximize opportunities and build the brand of the university. Essential Functions Business Development and Relationship Management
Under the guidance of a Shorelight recruitment leader and the Vice President of Partner Operations, this position is responsible for the execution of the UoP International growth plan globally, including channel activation, marketing and recruitment activities.
Develop and manage the channel growth (agencies, high schools and other channels) across the region to meet bookings goals.
Develop and manage the execution of channel management plans to meet bookings goals, including working intensively with champion agents.
Co-develop and ensure execution of key regional initiatives to increase opportunities and branding for UoP, including fair attendance, agent training.
Maintain maximum levels of competitor awareness, product knowledge and market intelligence.
Maintain a data-driver approach to recruitment, monitoring enrollment trends and optimizing regional efficiency.
Lead all training on academic partnership programs and support regional recruitment activity through campus webinars, campaigns, and events.
Monitor scholarship strategy and execution. .
Work with Shorelight Marketing and Pacific leaders to develop a robust and updated resource library of marketing materials including general and program-specific powerpoints, social media assets, and more.
Conversion
Lead conversion campaigns, communicating directly with prospective students, parents, agents and regional offices.
Develop and manage innovative conversion tools and platforms such as peer-to-peer recruitments, webinars, alumni engagement, etc. Use data to effectively monitor conversion funnel against
Minimum Qualifications
Bachelor’s degree, preferably in marketing, communications, business, or a related area.
5+ years’ experience in international student recruitment/sales
Strong sales and account management skills
Record of success in reaching goals, accountability
Proven track record of working collaboratively in a matrix governance model
Ability to work successfully in a fast-paced environment while remaining pressure-resilient
Proficient with technology and reporting programs/systems
Excellent communication, negotiation and presentation skills
Willingness to travel across the region and world
Strong knowledge of the international education industry, products and competitors in the US higher education space
Preferred Qualifications
Experience working within a joint venture and/or a highly matrixed organizational structure
Master’s degree
Familiarity with a CRM such as Salesforce
Experience in data analytics and reporting
Application Process To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.
Background Check Required--Education, Criminal, Identity UOP International is an Equal Opportunity Employer.
