FIVE Hotels and Resorts | Full time
PR Executive - Luxury/Hospitality
Dubai, United Arab Emirates | Posted on 09/17/2024
A Bachelor's Degree in Marketing, Communications, Journalism, Hospitality Management, or a related field, reflecting a commitment to excellence and a solid understanding of Public Relations.
A minimum of 3 years of experience in Public Relations, showcasing a proven track record of success in the profession.
Experience in Luxury, Lifestyle, International Travel, or Hospitality is Preferred.
The ability to work both Independently and Collaboratively as part of a Team, embodying strong Leadership Qualities and Organisational Acumen.
Computer literacy, with a mastery of Microsoft Word, Excel, PowerPoint, Outlook and all Social Media Platforms.
A Proactive Nature with a meticulous Eye for Detail, complemented by the ability to Multi-Task effectively in a Fast-Paced Environment.
Excellent communication and interpersonal skills, leveraging strong verbal and written skills to engage effectively with Guests, FIVE Tribe Members, Media Contacts and stakeholders.
Next-Level Organisational and Leadership skills, effectively leading and inspiring the FIVE Tribe to New Heights.
Find creative solutions and take ownership of all duties and tasks assigned, while ensuring an unparalleled Journey at FIVE.
Skills in Improving Customer Satisfaction, securing remarkable Coverage and Driving Profitability, showcasing a commitment to Industry-Leading Standards.
‘FIVE-Styled’ Visionary thinking by finding creative solutions, while taking Ownership for all duties and tasks assigned.
Impeccable communication skills, both verbal and written, with fluency in English (Arabic and other additional languages are a plus).
A hands-on attitude, fuelled by a ‘Can-Do!’ Spirit.
Fosters a bold and disruptive Approach to Public Relations, solidifying FIVE’s reputation as Award-Winning 360-Degree Immersive Entertainment Destinations that goes beyond the ordinary, providing Unforgettable Experiences for our Guests.
Clips sensational Press Coverage and maintains accurate records of media clippings, following strict Record-Keeping processes.
Takes ownership of Organising the Public Relations Server by regularly downloading and storing documents shared by internal and external stakeholders.
Maintains a Master List of media coverage secured by the In-House Public Relations Team and external Public Relations Agencies.
Keeps a record of Celebrities and other High-Profile Individuals that have visited FIVE and regularly shares with FIVE Tribe Members to keep the ‘Vibe at FIVE’ buzzing.
Liaises with influencers to generate Momentum around FIVE and assists with administrative duties related to securing next-level Press and Influencer Visits across all destinations.
Drafts and distributes Weekly Press Alerts to keep FIVE Tribe Members informed of remarkable Media Highlights.
Collaborates with various FIVE Tribe Members to curate banks of Media-Friendly Imagery.
Maintains a comprehensive and updated list of Local and International Media Contacts, influencers, bloggers, and other partners to facilitate FIVE’s disruptive Public Relations efforts.
Supports with the efficient distribution of Press Releases to targeted media, media agencies, and other contacts.
Responds to Media Inquiries and interview requests quickly, while managing individual and group media visits, influencer/partner/sponsor collaborations, and other specific events that require ‘FIVE-Star’ Attention.
Begins to develop close working Relationships with media to ensure FIVE is consistently featured in dedicated and round-up stories.
Proactively brainstorms creative and seasonal Pitches for ongoing Press Coverage for all FIVE initiatives to draw more attention to the industry-leading 'FIVE Vibe.’
Quickly and enthusiastically supports the Head of Department with various administrative duties and reporting.
Assigns tasks on Asana with a clear Brief for designers and other FIVE Tribe Members.
Works closely with Head Office and other Departments to assist with administrative requests including finalising contracts, invoicing, and actioning the necessary follow-ups to ensure tasks are completed seamlessly.
Supports FIVE’s in-house Public Relations Team and collaborates with other Departments to maintain consistency in both internal and external Communication.
Assists with the Coordination of Photography for public relations, marketing, and advertising purposes.
Stays informed about the latest Industry Trends, Music, and Best Practices, ensuring FIVE maintains their Leading Position in the industry.
Monitors Competitor Activity in the media and online to ensure FIVE’s boundary-breaking Public Relations Strategies are always ahead of the curve.
Coordinates and executes all Public Relations activities with a ‘FIVE-Styled’ Flair.
Develops and implements a Social Media Strategy for LinkedIn, Twitter and Instagram, as well as manages the creation and publishing of this content.
Boosts social media posts to increase Visibility and Reach, while liaising with the E-Commerce Digital Team.
* Monitors social media Analytics to track Performance, making data-driven decisions that further elevates FIVE’s success to New Heights.
