Performance Marketing Specialist - B2B SaaS
Karachi, Pakistan Performance Marketing Specialist - B2B SaaS
About the job Performance Marketing Specialist - B2B SaaS
Job Title: Performance Marketing Specialist B2B SaaS
Location: *Remote
Who We Are:
Welcome to Idenfo, A Fintech company committed to providing an integrated Anti Money Laundering platform and top-notch compliance advisory services. We are a growing company where people are the most valuable asset.
Job Overview:
As the Performance Marketing Specialist, youll own and optimise our digital marketing campaigns across multiple channels to generate high-quality leads, drive conversions, and improve customer acquisition. Youll be responsible for developing, executing, and analysing paid campaigns that directly contribute to our growth objectives. This role requires a data-driven mindset, a strong understanding of the B2B SaaS landscape, and the ability to scale campaigns in a competitive market.
Key Responsibilities:
- Campaign Strategy & Execution: Develop, launch, and optimise paid marketing campaigns across channels including Google Ads, LinkedIn, Facebook, and other relevant platforms to drive lead generation and conversions.
- Budget Management: Manage and allocate budgets effectively to maximise ROI, maintaining a focus on cost-efficiency while achieving performance targets.
- Data Analysis & Reporting: Analyse and report on campaign performance metrics (CPC, CPA, CTR, ROI) and present insights to stakeholders. Use data to make informed decisions and continuously improve campaign performance.
- Audience Targeting & Segmentation: Develop precise audience targeting strategies to reach key decision-makers within our target B2B segments, leveraging persona insights and market research.
- Ad Creative & Copy Development: Work closely with the creative team to develop compelling ad copy and visuals that resonate with our target audience and drive engagement.
- Conversion Rate Optimisation: Collaborate with the product and sales teams to optimise landing pages, user flows, and calls-to-action to improve conversion rates and reduce cost per lead.
- A/B Testing: Continuously test ad variations, landing pages, and strategies to find the most effective combinations for different customer segments.
- SEO & Retargeting: Support organic growth initiatives and manage retargeting campaigns to recapture and nurture leads throughout the sales funnel.
- Stay Current on Industry Trends: Keep up-to-date with the latest trends in digital marketing and the B2B SaaS space, adopting new strategies and tools that enhance our performance marketing efforts.
Requirements:
- 3+ years of experience in performance marketing, preferably within a B2B SaaS or technology-driven environment.
- Proven expertise in managing and optimising campaigns on Google Ads, LinkedIn, Facebook, and other relevant B2B channels.
- Strong analytical skills and experience with data tools to measure, interpret, and act on data.
- Solid understanding of the B2B SaaS buyer journey and experience creating strategies that align with a sales-driven funnel.
- Hands-on experience with A/B testing, ad copywriting, and optimising for conversion rates.
- Knowledge of SEO principles and how they impact paid campaigns.
- Excellent project management skills and ability to work cross-functionally with sales, product, and creative teams.
- High attention to detail, organised, and results-oriented.
Preferred Qualifications:
- Experience with marketing automation and CRM tools such as HubSpot, Salesforce, or Marketo.
- Knowledge of account-based marketing (ABM) tactics.
- Certifications in Google Ads, LinkedIn Marketing, or other digital advertising platforms.
- Background in managing retargeting and display ad campaigns.
Our Culture:
At Idenfo, our company culture thrives on flexibility and collaboration, fostering a diverse and inclusive environment where teamwork is paramount. With a multinational presence in London, UK; Dubai, UAE; and Karachi, Pakistan. we prioritize a safe and supportive atmosphere akin to a family, where personal and professional growth are nurtured and celebrated.
Meet Our Diverse Team: Our Team Idenfo
We Are Equal Opportunity Employer. Join our team and take your career to the next level! We'd love to hear from you if you're passionate about driving business growth and leading a high-performing team. Please submit your resume and cover letter outlining your relevant experience and why you're the ideal candidate for this role to this job advert or share at careers@idenfo.com.
