Performance Marketing Executive

Job Title : Growth Marketing Executive

Reporting Manager : Head of Performance Marketing

Location : Dubai, UAE

Job Type : Full time

Job Summary :

As a Performance Marketing Executive, you will be at the forefront of our performance marketing initiatives. You will be responsible for setting up and managing digital advertising campaigns, conducting A/B testing, running growth experiments, creative optimization and providing actionable insights through data analysis. The role additionally also involves a strong focus on SEO strategies, ensuring our online presence is optimized for search engines. You will collaborate closely with cross-functional teams to align marketing efforts with broader business goals.

Job Responsibilities:

1. Performance Marketing Execution:

• Set up, manage, and optimize campaigns across major ad platforms (Google Ads, Facebook, Instagram, LinkedIn, Snapchat, Tiktok etc.).
• Monitor and adjust campaigns to improve key performance metrics such as CTR, CPA, ROI, and conversion rates.
• Conduct A/B testing and optimize creative assets, audience targeting, and bidding strategies.

• Design and execute growth experiments across various digital channels.
• Measure the impact of experiments and report on results to drive continuous improvement.
• Identify new growth opportunities and innovative ways to reach our target audience.

• Analyze campaign performance, customer acquisition costs, and other key metrics.
• Prepare regular reports and dashboards to share insights.
• Leverage data to make informed decisions and iterate on campaigns to improve outcomes.

• Implement on-page and off-page SEO tactics to boost visibility and traffic.
• Collaborate with content teams to create SEO-friendly content and improve site architecture.

• Work closely with internal teams to ensure marketing efforts are aligned with business goals.

Qualifications:

• 1-2 years of experience in performance marketing, growth marketing, or a similar role.
• Strong hands-on experience with digital ad platforms such as Google Ads, Meta, Snapchat, Tiktok, LinkedIn, and more.
• Proficient in analytics tools like Google Analytics, SEMrush, or similar.
• Experience in setting up and optimizing PPC campaigns and growth experiments.
• Good understanding of SEO principles, tools, and techniques.
• Data-driven mindset with excellent analytical skills and attention to detail.
• Ability to work in a fast-paced environment, manage multiple tasks, and deliver results under tight deadlines.

• Must have SQL knowledge