Paid Social Specialist

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness.

Summary: As the Paid Social Specialist at Huda Beauty, you'll manage and optimize paid social media campaigns across platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest. The role involves daily tasks such as campaign development, performance analysis, budget management, creating ad creatives, conducting A/B tests, and using advanced targeting techniques. If you're a seasoned digital marketer with a passion for beauty and a knack for driving results, this role offers an exciting opportunity to make a significant impact in a dynamic and innovative environment.

Essential Duties and Responsibilities:

• Develop, implement, and manage paid social media campaigns on platforms such as Facebook, Instagram, TikTok, Snapchat, and Pinterest.
• Collaborate with internal teams to create and refine paid social strategies that align with overall marketing goals and brand objectives.
• Monitor and analyze campaign performance, providing actionable insights and recommendations to improve effectiveness and ROI.
• Manage and allocate budgets across various campaigns to ensure optimal spend and maximize return on investment.
• Work closely with the creative team to develop compelling ad creatives that resonate with our target audience and drive engagement.
• Conduct A/B tests to identify the best-performing ad variations and optimize campaigns accordingly.
• Utilize advanced targeting techniques to reach the right audience segments and maximize campaign impact.
• Prepare regular reports on campaign performance, key metrics, and insights for senior management and stakeholders.
• Stay up to date with the latest trends and developments in paid social media advertising and incorporate best practices into campaign strategies.
• Collaborate with cross-functional teams, including content, design, and analytics, to ensure cohesive and effective campaign execution.