Job Requisition ID: 168208
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.
Overview of the role:
The job holder is responsible for Fashion website on product content and online promotional activities across Fashion E-commerce platforms and 3rd parties to drive trade. The job holder will also be accountable for generating an augmented customer experience and to develop and executing the Fashion brand image (DNA) into the market and provide a unique digital consumer experience.
What you will do
Driving Sales
- Setup products for sale on Fashion websites and mobile apps using E-commerce platform
- Manages Online Merchandising – Category Listing
- Report weekly sales performance for products and categories
- Ensure website assets are photographed, retouched, and aesthetically on-brand
- Monitor web analytics as per principle guidelines
- Assist in coordinating initial allocations, new samples, and core replenishment
- Ensure product is delivered to distribution centers and coordinate on-sales and pre-sales
Traffic Conversion
- Work on Improvement plans to enhance customer experience
- Publish collateral for Watsons online platforms Home Page and new landing pages
- Incorporate Best Practices online to ensure online to offline flow
Audit Reports
- Prepare reports and analyze conversion numbers
- Execute catalog audits to ensure the right products are up for sale on Fashion online platforms
- Monitor inventory levels for all GCC domains
- Reference analytics tools to explore and report on trends and opportunities
Marketing Plan
- Demand Management (from Sales insights)
- Develop SEO (search engine optimization) and pay-per-click (PPC)
- Propose and set up promotions for Fashion online platforms
- Report promotion performance for each campaign
- Support the Senior Marketing Manager to improve our digital strategies for website merchandising, promotions, personalization, and new digital experiences
- Keep Ecom site exciting and alive (Banners, Blogs)
- Request and deliver collateral for new and existing international domains
Team Collaboration
- Building strong relationships with internal and external teams, especially the Buying and other brand teams
- Partner with key cross-functional teams including Creative Team and Marketing Team
Required Skills & Competencies
- Strong commercial acumen with the ability to focus on trading performance.
- A keen eye for product selection and merchandising.
- High customer focus with a strong understanding of customer needs.
- E-com operations are specially fulfillment and post purchase behavior.
- Analytical and numerical skills with hands on experience with MS Excel , PPT & GA.
- Experience in digital Marketing KPI’s and how digital marketing works for Ecommerce transactional websites.
- Experience in e-tail and retail environments is essential.
What equips you for the role
Minimum Qualification and Knowledge
Education: Diploma in Marketing or equivalent
Minimum Experience: +3 years of experience in an e-commerce or merchandising role, preferably within a multi-channel retailer or pure-play environment.
- Solid understanding of e-commerce operations and retail processes.
- Proven ability to build strong relationships with key stakeholders.
- Experience with platforms such as Shopify or similar.
- Strong commercial acumen with the ability to focus on trading performance.
- A keen eye for product selection and merchandising.
- High customer focus with a strong understanding of customer needs.
- Analytical and numerical skills with hands on experience with MS Excel , PPT & GA.
- Experience in e-tail and retail environments is essential.
We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.
Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.
As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.
