Online Marketing Specialist

Over the many years of its pursuit for investment diversification, the Ghobash Group has capitalized on opportunities in sectors with encouraging growth potential by either buying out established operating companies or founding new businesses to extend value into those markets. As the portfolio of these fully, or majority-owned operating companies grew and became more diversified, the Group established ABAN INVESTMENT in 2008 to administer and facilitate its smooth operation. Each operating company general manager reports into the CEO of Aban Investment and as such it is an actively managed portfolio of companies.

ABAN Investment currently has stakes in Technology, Oil & Gas, Pharmaceuticals, Industrial Chemicals and Supplies, Hospitality, Healthcare, and Consumer Services. It is committed to building high-value businesses, from start-ups and early stage ventures to mergers and acquisitions for more mature businesses.

• Responsible for developing, implementing, and managing marketing campaigns that promote the Company's brand and products.
• Enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers in the UAE and regional market.
• Develop and execute digital marketing strategies, including SEO/SEM, email marketing, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Utilize leading analytics and attribution tools to track campaign performance and adjust strategies accordingly.
• Identify trends and insights and optimize spend and performance based on the insights.
• Collaborate with internal teams to enhance existing websites, create landing pages where required and optimize user experiences.
• Collaborate and manage communication with agencies, multiple vendors, partners and third-party trackers in order to achieve acquisition objectives
• Develop and monitor campaign budgets.
• Manage website content and maintain brand consistency.
• Coordinate with the design team to create engaging and relevant digital content.

• Bachelor’s degree in marketing, Business, or a related field.
• Advanced certifications in digital marketing.

Experience:

• 3-5 years of experience in digital marketing.
• Proven track record of managing successful in-house digital campaigns (e-commerce).
• Hands-on experience with tools such as Google Analytics, SEO tools or similar platforms will be considered an added advantage.

Skills & Abilities:

• Strong knowledge of SEO/SEM, email marketing, social media, and display advertising.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Proficient in marketing analytics and tools.
• Proficient in using digital ads platforms such as Facebook Ads, Google Ads, Twitter Ads
• Experience in managing Ad Network for acquisition campaigns.