The Media Executive supports the Media Manager with multi-channel media planning activities across an assigned portfolio of clients. Job responsibilities: To develop a deep understanding of all media channels and how each is planned, evaluated and optimized. To monitor all competitive activities and develop competitive reports for various accounts on a regular basis. To support the Manager in devising the channels' strategy: define the channels' role, identify how the brand will behave in the channel and specify the components that will be optimized within each channel. To support the Manager in adapting all selected channels to deliver the strategic direction & connections architecture. To work with the Manager on devising the optimized multi-channel media plan and manage the final budget allocation by medium taking into account the Connections Plan and the brief from the Connection Planner. To support the Manager in liaising with various media groups that contribute to the overall media plan development process. To support Manager in developing media plan rationales. To work with the team on monitoring the results of campaigns, and optimizing the performance. To ensure reports are sent to the client as per the agreed frequency and agreed on template along with proper analysis, learnings, and recommendations. To support the Manager in organizing regular meetings with the client to discuss the performance of the activities utilizing the loop room when and where needed. To work closely with the Manager and media partners to create tailored proposals and opportunities for an account based on brand’s objectives and goals.
Required Skills:
Experience of 1 years, ideally in Media Planning, or in Advertising or Media vendors Holder of a bachelor’s degree in Marketing or Advertising or Media or Journalism Preferred languages: English – Arabic is a must. Detail oriented and proficient at managing projects, organizing, prioritizing and structuring workload. * UAE Passport & National Family Book required
