About The Job
We are seeking a highly skilled MarTech Architect to lead the design, implementation, and optimization of our client’s marketing technology stack.
This role will focus on integrating and leveraging Adobe (e.g., Adobe Experience Cloud, Adobe Campaign, etc.) and Microsoft Dynamics CRM platforms to deliver seamless, data-driven marketing operations.
The ideal candidate will have a deep understanding of marketing strategy, strong technical expertise, and a track record of successfully implementing MarTech solutions at scale.
● Solution Architecture & Strategy
○ Define the overall marketing technology architecture, with a primary focus on Adobe and Microsoft Dynamics CRM platforms.
○ Collaborate with Marketing, IT, and other stakeholders to align technology initiatives with business goals.
○ Identify gaps and opportunities to enhance our MarTech stack, ensuring all solutions work together efficiently.
● Implementation & Integration
○ Lead end-to-end implementation projects involving Adobe Experience Cloud, Adobe Campaign (or related Adobe tools), and Microsoft Dynamics CRM.
○ Create and maintain integration workflows between marketing automation, CRM, and other third-party systems.
○ Ensure data flows seamlessly between systems for robust marketing analytics and reporting.
● Technical Leadership
○ Provide technical direction to internal teams, external vendors, and partners.
○ Develop and enforce best practices, coding standards, and data governance policies.
○ Oversee system configurations, customizations, and performance optimizations.
● Project Management
○ Collaborate cross-functionally with stakeholders to define project scope, timelines, and deliverables.
○ Manage resources, schedules, and budgets to ensure successful project execution.
○ Facilitate regular project updates to leadership and relevant business units.
● Optimization & Innovation
○ Continuously assess and optimize MarTech solutions to improve marketing performance (e.g., personalization, automation, conversion).
○ Evaluate and recommend emerging technologies, tools, and methodologies to keep the organization at the forefront of MarTech innovation.
○ Implement ongoing enhancements based on user feedback and analytics insights.
● Training & Documentation
○ Develop clear documentation for system architecture, workflows, integrations, and processes.
○ Conduct training sessions and user workshops to ensure efficient adoption and use of the MarTech stack.
○ Serve as the go-to expert and technical advisor on Adobe and Microsoft Dynamics CRM.