The Marketing Manager will be directly reporting to the Regional
Marketing Director.
Focus on product marketing, be responsible for developing the integrated
marketing strategies for product line and its' execution, continuously increasing
brand awareness and market share from the marketing side for the responsible
markets.
To develop and implement marketing strategies for vehicle sales parts
and services and promote brand image to increase the market share and sales.
KEY RESULTS/ACCOUNTABILITIES EXPECTED FROM THE ROLE:
Work with Regional Marketing Director, Headquarter and develop an
integrated marketing strategy including but not limited to marketing analysis,
TA insights, digital marketing, AD strategy, ATL and BTL, PR etc. to
effectively achieve brand promotion objectives and increase market share for
sales, aftersales department in line with their respective business strategies.
Overseas all areas of marketing and advertising including digital and
traditional marketing strategy, campaign management.
Uses of costumer data and insight to drive marketing plan and actives.
Support sales and aftersales team in promotion and aftersales marketing
campaign for continuously increasing market share and customer loyalty.
Collaborates with RMD, Headquarter and agencies on most effective media
mix, strategy and ad placement as well as optimizing budgets for targeted reach
and frequency of messaging for the brand.
Market research and intelligence and product competition analysis.
Marketing budget and support acceptance management.
Coordinate with HQ and regional markets for implementing the HQ's
marketing direction.
Other tasks required by the management.
PREFERRED QUALIFICATIONS AND CHARACTERISTICS:
Bachelor’s degree in Marketing or any related field.
Minimum of 3 years marketing work experience in the Automotive industry.
Experience in developing the integrated marketing strategy and its
execution.
Excellent interpersonal and communication skills are required.
Ability to work in collaboration with cross-functional teams.
Track record of success in growing a brand in the region.
Demonstrated ability to develop a strategic marketing plan.
A passion for the consumer, for brands, and for seeking out and applying
consumer insights that can build the business.
Excellent management, planning and organizational skills. Able to
produce 6–12-month plans in advance at the correct level of detail.
Manages activities and people either directly or through others.
Good written and spoken communication skills in English and Arabic.
