Payoneer’s mission is to enable businesses of all sizes from anywhere in the world to access the rising, global economy by enabling them to transact globally as easily as they do locally. Life at Payoneer is a global community, where you’ll work with colleagues all over the world, serving small- and medium-sized business customers and partners in over 190 markets.
As the Marketing Manager, New Acquisition for the EMEA Region, you will play a pivotal role in driving new customer acquisition strategies and programs to fuel Payoneer’s growth across the region. This role requires a results-driven marketer with a deep understanding of the EMEA market landscape, strong leadership capabilities, and expertise in both digital marketing and integrated campaign execution. You will work cross-functionally with sales, product, and regional teams to optimize marketing initiatives and grow the customer base for Payoneer.
What you’ll be spending your time on
New Customer Acquisition Strategy:
- Develop and execute regional marketing strategies to drive new customer acquisition for Payoneer’s products and services across the EMEA region.
- Identify and assess high-value customer segments within the EMEA market, including SMEs, e-commerce businesses, digital marketplaces.
- Collaborate with internal teams to align marketing strategies with Payoneer’s value propositions, ensuring strong messaging across customer acquisition channels.
Campaign Development & Execution:
- Lead the design, execution, and optimization of multi-channel marketing campaigns (including digital, content, paid media, events, and partnerships) focused on new customer acquisition.
- Oversee campaign budgets, ensuring effective allocation and maximizing ROI.
- Develop and track KPIs and performance metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly.
Digital Marketing & Demand Generation:
- Drive the adoption of digital channels such as SEM, SEO, social media, display ads, and email marketing to generate leads and new customer sign-ups.
- Leverage data and insights to optimize lead generation and nurturing processes across digital channels.
Market Research & Competitive Analysis:
- Conduct deep market research to understand local customer behaviors, challenges, and needs across key EMEA markets.
- Monitor and analyze competitor activities in the region to identify trends, opportunities, and threats.
- Regularly report on insights, industry trends, and competitive intelligence to help refine acquisition strategies.
Cross-Functional Collaboration:
- Work closely with sales, partnerships, and customer success teams to align on growth initiatives, ensuring a seamless customer journey from acquisition to onboarding.
- Partner with the product marketing team to ensure messaging and positioning resonate with new customers in EMEA.
- Collaborate with the regional leadership team to define marketing objectives, ensure alignment with overall business goals, and ensure regional success.
Have you done this kind of stuff?
- 10+ years of marketing experience with a strong focus on customer acquisition in the B2B or fintech sectors.
- Proven success in developing and executing marketing strategies that drive new customer acquisition.
- Experience managing end-to-end digital marketing campaigns, from strategy to execution to analysis, with a data-driven mindset.
- Industry Knowledge:
- Experience in the financial technology or payments space is preferred.
