Marketing Manager

Our client is a Dubai-based dessert and coffee delivery service that has been sharing sweet memories since 2019. They offer a variety of desserts, including O truffle, Date Pudding, Chocolate Fudge Brownies, and provide catering services tailored to events, complete with delivery and setup.

Job Summary:
We are seeking an experienced and innovative Marketing Manager to lead and execute our marketing strategies in the Food & Beverage industry. The ideal candidate will have a minimum of 8 years of experience and be responsible for advertising, public relations, branding, and concept creation. This role is critical in enhancing brand visibility, driving customer engagement, and positioning the company as a market leader.

Key Responsibilities:

1. Advertising and Campaign Management:

• Develop and implement effective advertising strategies to enhance brand awareness and market reach.
• Manage digital and traditional advertising campaigns, ensuring alignment with brand objectives.
• Monitor and optimize campaign performance using analytics and customer feedback.

• Build and maintain strong relationships with media outlets, influencers, and industry stakeholders.
• Develop and distribute press releases, manage media inquiries, and coordinate interviews.
• Organize and oversee PR events, product launches, and other promotional activities.

• Establish and maintain a consistent brand image across all marketing channels.
• Oversee the creation of brand guidelines and ensure adherence to them in all marketing materials.
• Conduct market research to identify trends, insights, and opportunities for brand differentiation.

• Lead the ideation and development of innovative marketing concepts and campaigns.
• Collaborate with product development teams to align marketing initiatives with new product launches.
• Design and implement creative strategies to enhance customer engagement and loyalty.

• Manage and mentor a team of marketing professionals to achieve departmental goals.
• Work closely with sales, operations, and product teams to ensure cohesive marketing efforts.
• Coordinate with external agencies, vendors, and partners to execute marketing projects.

• Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
• Track expenses and provide regular reports to senior management on ROI and performance metrics.

• Monitor key performance indicators (KPIs) and generate insights to refine marketing strategies.
• Prepare and present marketing performance reports to stakeholders and management.

Qualifications and Skills:

• Bachelors degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 8 years of marketing experience, with at least 3 years in a managerial role within the Food & Beverage industry.
• Proven expertise in advertising, public relations, branding, and concept creation.
• Strong leadership, project management, and analytical skills.
• Excellent communication and interpersonal skills.
• Proficiency in marketing tools, analytics platforms, and MS Office applications.