الوصف الوظيفي
Company DescriptionSLS Dubai Hotel and Residences is a luxury lifestyle 5-star city hotel which belongs to Ennismore under the wider Accor group umbrella.Boasting 946 units, with 254 uniquely designed hotel rooms, 321 hotel apartments and 371 Branded Residences, spread over 75 floors, SLS Dubai is one of the tallest hotels and residences in the region.A wondrous and striking landmark in Downtown District, designed by the award- winning architects Aedas and interior designer Paul Bishop, the SLS Dubai is a unique cabinet of curiosities that never ceases to delightJob DescriptionDevelop and Execute Marketing Plans: Create and implement comprehensive marketing strategies to promote the hotel’s services and amenities, ensuring alignment with business goals.Digital Marketing: Manage and optimize the hotel’s website, social media channels, and digital advertising campaigns (PPC, email marketing, SEO, etc.) to enhance online presence.Brand Management: Ensure consistency in the hotel's brand messaging across all platforms and materials.Market Research and Analysis: Conduct market research to understand customer needs, market trends, and competitor activity. Use insights to refine marketing efforts and strategies.Content Creation: Collaborate with the creative team to develop engaging content for various marketing platforms, including blogs, social media, and advertisements.Public Relations: Build and maintain relationships with media outlets, influencers, and other key partners to generate positive press coverage and public awareness.Event Promotion: Coordinate and support the marketing of hotel events, conferences, and special promotions.Budget Management: Develop and manage the marketing budget, ensuring efficient use of resources while meeting objectives.Partnerships & Collaborations: Establish partnerships with local businesses, tourism boards, and other relevant organizations to drive additional business opportunities.Monitor Campaign Performance: Track and analyze the effectiveness of marketing campaigns, adjusting strategies as needed to achieve KPIs.Customer Relationship Management (CRM): Work with the sales team to develop and execute CRM initiatives to increase customer loyalty and repeat business.QualificationsEducation: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.Experience: Minimum of 5 years of experience in marketing, with at least 3 years in the hospitality industry.Strong understanding of digital marketing, including social media, SEO, SEM, email marketing, and content strategy.Excellent written and verbal communication skills.Strong project management and organizational skills.Experience with data analysis and performance metrics.Ability to work under pressure and manage multiple priorities in a fast-paced environment.
