Marketing Executive - Starbucks - UAE

Apply now Job no: 4395628
Location: UAE
Dubai Head Office

Starbucks

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrates coffee and the rich tradition, but that also brings a feeling of connection. Starbucks coffeehouses have become a beacon for coffee lovers everywhere because they know they can count on genuine service, an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee every time. It’s not unusual to see people coming to Starbucks to chat, meet up or even work. Starbucks is a neighborhood gathering place, a part of the daily routine – and we couldn’t be happier about it. Get to know us and you’ll see: we are so much more than what we brew. Starbucks prides itself on its people, or ‘partners’ as we call them. We strive to develop each partner to achieve their career goals, whether this is to become a district manager, Coffee Master or work within one of our Head Office functions.

• CRM Implementation and Maintenance:
  • Assist in the implementation and ongoing maintenance of the CRM system, ensuring its optimal performance and alignment with business goals.
  • Configure and manage CRM settings, workflows, and automations to streamline processes and enhance efficiency.
• Data Analysis and Reporting:
  • Work with the data intelligence team to identify trends, patterns, and opportunities for improvement.
  • Create reports and insights based on customer behavior, campaign performance, and key metrics.
• Campaign Management:
  • Execute CRM campaigns across various channels to nurture leads, drive conversions, and foster customer loyalty.
  • Collaborate with the marketing team to develop personalized and targeted campaign content.
  • Track campaign performance and optimize strategies based on results.
• Partnerships:
  • Support and create leads for relevant partners to the business.
  • Work with the team to create a partners ecosystem beneficial for the customers.
• CRM Strategy:
  • Contribute to the development and implementation of the overall CRM strategy.
  • Identify opportunities for CRM system enhancements and process improvements.

• Loyalty Program Management:
  • Support in managing the organization's loyalty program, including points accrual, redemption, and tier management.

• • Analyze loyalty program data to identify customer segments and tailor rewards accordingly.
  • Execute strategies to increase customer engagement and participation in the loyalty program.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in CRM systems and tools (e.g., Salesforce, HubSpot).
• Strong analytical skills and ability to interpret data.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Knowledge of marketing automation principles and tools.
• A firm believer of the “Customer First” approach.

Alshaya Group is a dynamic family-owned enterprise which was first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering customers an unparalleled choice of well-loved international brands, including: Starbucks, H&M, Mothercare, Debenhams, Cos, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Vavavoom, Pottery Barn and KidZania.
Alshaya Group’s portfolio extends across MENA, Russia, Turkey, and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business.
Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to delivering great customer service and brand experiences.
Fresh, modern, and relevant, Alshaya’s constantly evolving retail portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be.

Advertised: 11 Sep 2024 Arabian Standard Time
Application close: 10 Oct 2024 Arabian Standard Time

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