Marketing Executive (Social Media and Influencer Specialist)

Position Overview: We are seeking a creative and driven Marketing Executive with a strong background in managing social media platforms, particularly TikTok and Instagram. The ideal candidate will have a passion for technology and a knack for engaging audiences through compelling content creation and influencer collaborations.

Key Responsibilities:

• Develop and execute social media strategies across TikTok and Instagram to increase brand awareness and engagement.
• Create and curate engaging content (videos, posts, stories, etc.) that resonates with our target audience and aligns with our brand voice and values.
• Manage day-to-day activities on social media platforms, including scheduling posts, responding to comments, and monitoring trends.
• Identify and build relationships with relevant influencers and content creators to amplify brand messaging and reach new audiences.
• Collaborate with influencers to develop creative campaigns and initiatives that drive user acquisition, engagement, and conversion.
• Track and analyze social media performance metrics, prepare reports, and propose actionable insights to optimize strategy.
• Stay up-to-date with social media trends, tools, and best practices, and continuously integrate them into our marketing efforts.
• Support other marketing initiatives and projects as needed, contributing to the overall success of the marketing team.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent work experience).
• Proven experience managing social media platforms, particularly TikTok and Instagram, in a professional capacity.
• Strong understanding of social media analytics and tools to measure performance (e.g., Facebook Insights, TikTok Analytics).
• Experience working with influencers and content creators to produce effective campaigns and partnerships.
• Excellent written and verbal communication skills, with the ability to craft compelling content and messaging.
• Creative thinker with a passion for digital marketing and technology trends.
• Ability to work effectively in a fast-paced environment, manage multiple projects, and meet deadlines.
• Strong analytical skills and attention to detail.

Preferred Qualifications:

• Experience in the tech industry or with tech-related products/services.
• Familiarity with other social media platforms and emerging trends in digital marketing.
• Graphic design and video editing skills are a plus.

Benefits:

• Salary up-to 7k
• Company Visa
• Medical Insurance