Marketing Executive

Lynchpin Consulting is a dynamic business services company providing Zoho Implementation, Corporate Tax, VAT, Accounting, Financial Advisory, Odoo Implementation, and Business Setup Assistance in Dubai. We are expanding our marketing team and looking for a Digital Marketing Executive to manage and execute online marketing campaigns for our multiple business segments.

• Paid Ad Campaigns:
  

  
  
  • Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram Ads), Google Ads, LinkedIn Ads, and other relevant platforms.
    
  • Conduct A/B testing, audience targeting, and conversion tracking for improved ROI.
    
  • Monitor ad performance, optimize budgets, and adjust strategies to maximize lead generation.
    

• Social Media Management:
  

  
  
  • Manage and grow the company’s presence across social media channels (LinkedIn, Instagram, Facebook, Twitter, YouTube, TikTok).
    
  • Develop and schedule engaging content that aligns with brand objectives.
    
  • Monitor trends and engage with the audience to improve brand visibility.
    

• SEO & Website Optimization:
  

  
  
  • Work with the web team to improve website performance, SEO rankings, and landing pages for paid campaigns.
    
  • Conduct keyword research and optimize content for organic reach.
    

• Marketing Analytics & Reporting:
  

  
  
  • Track, measure, and report campaign performance using Google Analytics, Meta Business Suite, and other tools.
    
  • Provide actionable insights to improve campaign effectiveness.
    

• Email & WhatsApp Marketing:
  

  
  
  • Develop and manage email marketing campaigns using Zoho Campaigns or similar platforms.
    
  • Utilize WhatsApp marketing tools like Gallabox for client outreach.
    

• Collaboration & Strategy Development:
  

  
  
  • Coordinate with internal teams to align marketing strategies with business objectives.
    
  • Keep up to date with industry trends and emerging digital marketing technologies.
    

• Proven experience in running paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
  
• Strong knowledge of social media management and engagement strategies.
  
• Experience with Google Analytics, Meta Business Suite, and SEO tools.
  
• Familiarity with Zoho CRM, Zoho Campaigns, or other marketing automation tools is a plus.
  
• Basic graphic design skills (Canva or Photoshop) for content creation are a plus.
  
• Strong analytical and reporting skills.
  
• Ability to work independently and manage multiple marketing campaigns at once.
  

• Bachelor’s degree in Marketing, Digital Marketing, Business, or related field.
  
• Three or more years of experience in digital marketing, with a focus on paid campaigns.
  
• Prior experience working in a B2B services company is a plus.
  

• Competitive salary and performance-based incentives.
  
• A dynamic and growth-driven work environment.
  
• Opportunity to work on multiple business verticals and gain hands-on experience.