Marketing Communications Manager

Overview of the role:

• The Marketing Communications Manager (MCM) is responsible for overall brand development, brand performance and generating opportunities to do business (OTBs) for Honda Cars (New and pre-owned), Motorcycle, Power Product, Marine and Aftersales in UAE. Team management of direct and indirect reports, Alignment of plans, activities, and budgets to create a Brand representation in the country. Working closely with the OEM, Al-Futtaim Regional Honda companies and Marketing COE counterparts.

What you will do:  

• Develop marketing actions in line with the organization annual operational and financial target.
• Stakeholder engagement with Agency and internal divisions on smooth delivery of campaign on time.
• PR activation with the media to represent brand stories on digital and offline media .
• Structured Marketing approach for all Honda brand product line up: Cars, Motor Cycle, Power Products and Marine.
• Analytical skills to interpret the digital marketing KPIs and develop counteraction when needed.
• Originating and developing marketing strategy and budget cycle.
• Activating yearly marketing plan development with Brand Director, direct teams and agency.
• Brand Governance across all physical and digital environments.
• Developing and maintaining a communication scorecard, report results periodically, along with findings, recommendations, insights.
• Management of Creative, Media, Social. 
• Events and sponsorship calendars. 
• Full reporting of regular updates on campaign performance. 
• Marketing budget management.
• Effective team management.