Marketing & Brand Management Lead

About INOI

INOI is a European electronics brand. The company specializes in the development and production of modern mobile devices, offering a wide range of innovative smartphones and tablets on Android, functional feature phones, and devices that seamlessly blend advanced technology with stylish design. In addition to hardware, INOI develops software and digital content to significantly enhance the user experience.
Pricing Positioning: INOI offers products in the affordable and mid-range segments, ensuring high quality at a reasonable price.
Quality: We strictly control all stages of production to guarantee the high quality of our devices. We use advanced technologies and innovations to meet and exceed our customers' expectations.
Benefits of Cooperation and Professional Team: With 30 years of market experience, we understand the needs of both distributors and end customers, offering favorable conditions and comprehensive support, making cooperation with us easy and professional.
Headquarters:
- Operations: Dubai, UAE
- Design and Marketing: Nice, France
INOI believes in the transformative power of innovation and technology, constantly striving to provide its customers with the best products and exceptional user experience.
History and Achievements:
INOI was founded in 2016 by Estonian businessman Vassili Sibirtsev and Finnish entrepreneur Victor Dmitrienko. Starting its operations in the CIS markets, the company successfully sold over 10 million devices. In 2023, Debbie Zheng and Dr. Florian Seiche joined the Board of Directors, marking an important step in strengthening the leadership team. By the end of that year, INOI's products were introduced in Vietnam, MENA, and Switzerland.
In 2024, the company continued its expansion into the GCC, African, and Latin American markets, further broadening its global presence and strengthening its position on the international stage.
We believe in the transformative power of innovation and technology, constantly striving to deliver superior products and exceptional user experiences to our customers.
Job Overview
The Marketing and Brand Management Lead is responsible for driving the company's marketing initiatives and brand strategy, overseeing the development and execution of multi-channel campaigns, and optimizing marketing performance. This role involves managing the marketing budget, enhancing corporate identity, and ensuring consistency across all communications. The Lead will develop brand strategies that align with the company's vision, identify growth opportunities, and collaborate with cross-functional teams to integrate the brand strategy across the business. Additionally, they will guide the creative process to produce compelling brand stories and high-quality marketing materials that engage target audiences. 
Role and Responsibilities
1. Marketing Management: 

• Oversee the development, implementation, and execution of marketing campaigns & projects across multiple channels (digital, social media, etc.).
• Monitor and analyze marketing performance metrics, adjusting strategies to optimize results.
• Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and achieve business objectives.

2. Brand Strategy:

• Develop and implement a comprehensive brand strategy that aligns with the company's vision and goals.
• Generate insights and identify opportunities for brand growth and competitive positioning.
• Collaborate with cross-functional teams to ensure the brand strategy is integrated across all business areas.

3. Corporate Identity:

• Maintain and enhance the company's corporate identity, ensuring consistency across all marketing materials and communications.
• Develop and manage brand guidelines to ensure adherence to brand standards.
• Oversee the creation of brand assets, including logos, typography, and visual elements.

4. Creatives and Brand Storytelling:

• Lead the creative process, from concept development to execution, ensuring high-quality and impactful marketing materials.
• Craft compelling brand stories that resonate with target audiences and drive brand engagement.
• Collaborate with creative teams, including designers, copywriters, and content creators, to produce engaging and consistent brand messaging.
  

Job Requirements
Experience:

• Minimum of 5 years in marketing management and brand strategy roles, with a proven track record of successful campaigns and brand initiatives.
• Experience in managing marketing budgets and optimizing spend to achieve business goals.

Skills:

• Creative mindset with the ability to develop innovative marketing ideas and compelling brand stories.
• Excellent communication and leadership abilities to inspire and manage cross-functional teams.
• Strong analytical skills with proficiency in marketing analytics tools to measure and interpret campaign performance.
• Proficiency English is a must; knowledge of other language(s) will be beneficial.

Education:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

Other:

• Deep understanding of corporate identity principles and brand management best practices.
• Ability to work collaboratively with diverse teams and manage multiple projects simultaneously.
• Strong project management skills and attention to detail.

We offer

• Opportunity to grow fast with rapidly growing business.
• Competitive salary.
• Regular appraisals and feedback.
• An attractive office spaces.

Office Address:

• Our office is near Deira City Centre Metro Station, Dubai, UAE

INOI is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.