Marketing and Communications Manager
Job Description
In this exciting role, you will be reporting to the Admissions and Relationship Director and working under the guidance of the Cluster Marketing Lead, this role focuses on crafting and executing compelling school-level content and campaigns aligned with the school’s strategic objectives. Key responsibilities include managing and updating digital channels, such as the website and social media platforms, and promoting school events and achievements to enhance visibility and engagement.
The School Marketing and Communications Manager plays a pivotal role in implementing marketing and communication strategies designed to attract prospective families, foster strong relationships within the parent and student community, and support both retention efforts and enrolment targets.
Skills
Collaborate with school leaders, teachers, parents, and the Cluster Marketing Lead to craft compelling content and align with strategic marketing goals. Champion the school’s USPs through targeted campaigns, digital channels, and captivating stories. Manage and optimize the school’s website, social media platforms, and newsletters to maintain a strong online presence. Create high-quality multimedia content, including photography and video, to tell our story in a vibrant and engaging way. Build media relationships, pitch standout stories, and ensure the school’s achievements gain the spotlight they deserve. Lead the execution of marketing campaigns, partnerships and events that captivate audiences and drive enrollment. Analyse results, measure impact and continuously refine strategies for success.
Candidates should hold:
A Bachelor’s degree in Marketing, Communications, or a related field (preferred). A proven track record with 3+ years of experience in marketing and communications. Exceptional communication skills in English; Arabic is a plus. Expertise in social media management, digital marketing, and content creation. A passion for organization, multitasking, and delivering results in a fast-paced environment. Knowledge of Dubai’s education landscape is a bonus.
Job Location Dubai, UAE Company Industry Education Job Role Marketing Career Level Mid Career - Over 2 years experience Residence Location United Arab Emirates
GEMS WELLINGTON INTERNATIONAL SCHOOL - DUBAI
Education Dubai, United Arab Emirates GEMS Wellington International School, a mixed private school for children aged 3-18, is situated in the Al Sufouh area of Dubai and is owned and run by GEMS Education. Student numbers are over 2,800, around half of whom are British. The school was established in 2005 and offers the National Curriculum of England from Foundation Stage to Year 11 and the International Baccalaureate Diplom... a Programme, courses and careers programme in Years 12 and 13. It also offers opportunities for students to excel in leadership, sport, creative and performing arts. The extensive amenities available to the students at GEMS Wellington International School include a full range of sports facilities, multiple science laboratories, an astronomy observatory, a recording studio and an underground music floor. All GEMS teachers have access to the GEMS Professional Development programme and over 150 events and workshops each year to help keep their teaching practices cutting-edge. GEMS Wellington International aims to celebrate the diversity within the school and to create a nurturing environment with a strong, open and positive partnership between all stakeholders and the wider community. Parent participation in their children’s education is strongly encouraged. The school believes that, to be successful, children must be happy. Broadening their interests and personal qualities is an important feature of school life and there is a commitment to cultivating independence in students from an early age. Creative and critical thinking within the context of meaningful real-life learning experiences is promoted and the school endeavours, above all, to equip its students with the skills, attitudes and attributes required to become respectful, proactive citizens in an international community - respectful of themselves, each other and the world around them.
