Marketing Analytics Associate

Founded by Michael Lahyani in 2005 as a magazine (Al Bab World), Property Finder today is a single technology platform and brand across multiple countries in the MENA region. We offer the most advanced tools and best-in-class user experience for homeseekers, real estate brokers, and developers. Property Finder's most recent valuation secures our status among the Middle East's emerging unicorns, affirming a growth-oriented identity. 

Over the years, we've expanded our operations to Bahrain, Egypt, Qatar, Saudi Arabia, and secured a strategic shareholding in Hepsiemlak, the leading property portal in Turkey. With over 600+ dedicated people in 6 regional offices, we facilitate more than 14 million monthly visits across our platforms, solidifying our position as a regional powerhouse in the proptech space. 

As the pioneering portal for homeseekers in the region,  we are on a mission to motivate and inspire people to live the life they deserve.

Year Founded

2007

Headquarters

Dubai, United Arab Emirates

Website

www.propertyfinder.ae

Social Media

Twitter

Facebook

Instagram

Linkedin

Glassdoor

Company Profile

Property Finder today is the leading property portal in the Middle East, North Africa and Turkey (MENAT) region.  The platform offers a host of products and services tailored to make the home search process transparent for millions who visit the portal while creating value for the partners who advertise on the platform.

 

Over the years, we've expanded our operations to Qatar, Bahrain, Saudi Arabia, Turkey, and Egypt, solidifying our position as a regional powerhouse in the proptech space. With over 600+ dedicated people in 6 regional offices, we facilitate more than 7 million monthly visits across our platforms. We have become the go-to destination for consumers in search of their next home.

Our promise to talent

We encourage our people, called creators, to move fast, to be bold and offer them countless ways to make an impact in a fast-growing and talent-centric organisation. 

Our goal is to ensure that our people find their time at Property Finder a rewarding experience where the company’s growth also means personal growth.

Overall it is a place for you to be your best self. 

Core Solutions

For consumers, we offer services and tools like SuperAgent, which uses AI to identify top real estate agents, and DataGuru, providing valuable property-related data. Mortgage Finder is dedicated to ensuring that home seekers get the best mortgage advice and that their interests are protected at all times.

Zingat.com, a Property Finder Group partner, focuses exclusively on the Turkish real estate sector.

On the B2B front, Property Finder provides PF Expert, offering market insights and tools for partners to enhance their portal performance. 

PropSpace is a comprehensive real estate software, catering to real estate brokers and property management companies. 

Data Finder delivers precise UAE real estate data and analytics.

Lastly, our Online Masterclass offers flexible training and courses to help agents to excel in the digital world. 

Our suite of services aims to facilitate transparent and informed property searches while assisting real estate professionals and businesses in optimising their operations.

Benefits

• Comprehensive medical coverage for you and your dependents
• Annual flight allowance
• Extended maternity and paternity leave
• Extensive Learning & Development Courses
• Golden visa for eligible employees
• Employee discounts across the region

 

The Position

Position Title

Marketing Analytics Associate

Reports To

Head of Marketing Analytics

Position Summary

Within the Strategy & Analytics team, Property Finder is looking for a strong Product Analytics Associate who will be primarily responsible for translating data into actionable insights, helping Product Management leadership of the company make informed decisions. You would work with an exceptional group of ex consultants from McKinsey, Bain, BCG and the Big 4.

Key Responsibilities

• Partner with the B2B Marketing team, Commercial team and Unpaid media team (Social, content & PR) to identify opportunities for marketing improvement and new promotional strategies.
• Develop a multi-touch attribution model (e.g., first touch, last touch) for leads originating from multiple sources.
• Develop compelling presentations for senior audiences, presenting data-driven insights with a clear storyline.
• Demonstrate the ability to communicate complex analyses and marketing recommendations to varied audiences, including leadership.
• Work on strategic initiatives to enhance Property Finder's marketing efforts and value proposition.
• End-to-end ownership of workstreams to deliver data-driven business insights across marketing strategies and initiatives.
• Run complex and detailed analyses to identify areas of improvement in marketing efficiency and ROI.
• Measure and track business/marketing metrics to assess the health and success of various campaigns and initiatives.
• Collaborate across teams, including marketing, sales, and product, to align strategies and goals.
• Provide actionable insights on customer behavior and marketing campaign performance to drive informed decision-making.

 

The Person

Desired Qualifications

• • 3+ years in Business Analytics within a reputable tech company or top-tier management consulting firm
  • Exposure to Marketing, and Growth departments
  • Collaboration skills to work effectively with different functions and drive insights into actions
  • Excellent problem-solving and analytical skills, with the ability to structure ambiguous problem statements and derive actionable insights.
  • Clear, transparent, and fluent communication in English, with the ability to drive consensus and influence decisions.
  • Strong proficiency in SQL, with the ability to write complex and efficient queries independently.
  • Experience working with Tableau or similar data visualization tools (Tableau certification is a plus).
  • Experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, WebEngage) and familiarity with platforms like Salesforce and BigQuery.
  • Proficiency in Python, particularly for data manipulation, statistical analysis, and creating predictive models for marketing optimization.
  • Experience in Marketing Mix Modeling (MMM), including building, analyzing, and interpreting MMM models, is highly preferred

Other Capabilities

• Demonstrated success in understanding end-to-end analytics
• Consistent high performance and achievements throughout education and career
• Curious, proactive, practical, and solution-oriented with a 'Get it done!' attitude
• Ability to work in a fast-paced environment
• Demonstrated extreme ownership

Our promise to talent

We encourage our people, called creators, to move fast, to be bold and offer them countless ways to make an impact in a fast-growing and talent-centric organisation. 

Our goal is to ensure that our people find their time at Property Finder a rewarding experience where the company’s growth also means personal growth.

Overall it is a place for you to be your best self. 

Property Finder Principles

• Move fast and make things happen
• Data beats opinions
• Don’t confuse motion with progress
• Failure is success if we learn from it
• People over pixels

Find us at:

Twitter

Facebook

Instagram

Linkedin

Glassdoor