About Jumeirah & the Hotel:
At Jumeirah, we are committed to encouraging and developing our colleagues in world class environments. We value diversity and provide equal opportunities, employing over 14,000 colleagues from over 140 different countries including locations in Asia Pacific, CIS, Central Asia, Western and Eastern Europe, South America, Africa and the Middle East.
We want you to do well from the beginning, so we’ll give you every chance to impress during the recruitment process. We promise our colleagues a warm welcome and will help you feel part of our Jumeirah family from day one. You can rely on us to support you as you settle into your journey with us and make Jumeirah ‘Your Place to Shine’.
Jumeirah Creekside is a contemporary lifestyle hotel located 2km from Dubai International Airport in the heart of old Dubai. Set in landscaped grounds overlooking Dubai Creek, the hotel offers 292 rooms and suites, 21 meeting rooms, four restaurants, an award-winning spa and access to sports and leisure complex, The Aviation Club. Designed from the outset to connect the hotel to the region’s vibrant arts and cultural heritage, Jumeirah Creekside houses one of Dubai’s largest art collections – a specially commissioned collection of 482 pieces by 52 artists with roots from the Middle East. Rooted in the cultural and cosmopolitan essence of Dubai, the property combines comfort and unrivalled connectivity with true Arabian hospitality for the ultimate business and leisure experience.
About the Job:
Manage all areas within the Sports & Leisure department, pertaining to manning coverage, cleanliness, safety and the smooth operation, including the Sports & Leisure reception, gymnasium, aerobics, squash, tennis, pools, and overall Aviation Club facilities.
All Sports & Leisure colleagues, ensuring at all times the operational running of the department and that colleagues undertake their duties to the standards set by Jumeirah.
To enhance the commercial viability of the club and drive revenue streams to maximise the profitability
Your key responsibilities will include:
- A flare for unrivaled member service and experience in a luxury setting.
- An ability to build relationships with an elite membership base.
- Have strong commercial understanding of business including P&L management.
- A strong operational base to manage a large facility.
- Be able to create and implement strategies that build market share.
- An understanding of manage personal training, group exercise and their role in the member journey.
- Fresh sales and marketing strategies that can improve membership and net gain.
- Be able to lead digital transformation of several aspects of the fitness business including social media, content creation, virtual online training, membership management systems, CRM capabilities etc
- Advance the clubs agenda through strategic partnerships to generate revenue, and create business development opportunities to benefit the club.
- Demonstrate the ability to influence & to drive high levels of performance with a proven track record of meeting business performance KPIs
- Track record of developing & nurturing high performing teams.
- Excellent communication & interpersonal skills.
- Understanding the health and safety requirements that come with running a large health club including lifeguard and pool operations.
- Display a passion for sports, wellness and fitness.
- To follow all standard operating procedures, as specified by the Jumeirah Creekside and Dubai Municipality.
- To ensure the building is operated in accordance with the Health and Safety policy of the Jumeirah Creekside .
- To ensure the Business is operated profitably and maximize revenue within the areas of responsibility.
- To manage the operation and all employees in a fair and professional manner, concentrating on development of the business and employee skills.
- Responsible and accountable for the profit and loss of the business.
- To ensure that all colleagues and yourself maintain personal appearance and grooming standards in line with the company standard.
- Ensure that all facilities are maintained to the highest standards of hygiene at all times
- Introduce and monitor correct systems to deliver five star services to all guests using facilities.
- Oversee and maintain high standards of cleanliness in all fitness and activity areas in of Sports & Leisure Department.
- Attend management meetings. Including morning briefing and monthly Excom.
- Drive memberships through corporate sales ,PT and other initiatives and new members whilst maintaining 90% retention rate of present membership
- Attend regular departmental meetings, as and when required.
- Report to the Director of Operations on a regular basis pertaining to the day to day operations of the Sports & Leisure department
- Prepare the monthly GX and related activity time table and liaise with other instructors (internal/external).
- Coordinate with other departments and handle information that is done in collaboration with other departments.
- Identify training needs of colleagues & provide training or other activities to meet these requirements in a timely manner.
- Maintain & monitor the attendance numbers for fitness classes weekly and adjust schedule at month end.
- Oversee guest feedback and guest complaint procedures.
- Oversee and help further develop the sports and activity programs for both adults and children at the hotel, maximizing revenue whilst maintaining the quality of service
- Conduct regular trainings, quarterly feedback sessions and yearly performance appraisals for heads of sub-departments
- Prepare the overall annual S&L Budget set for the department including Expense, Payroll and Revenue budgets
- Develop an events and entertainment program based on the vision of the hotel and demand of members
- Monitor financial performances in all sub-departments of Sports & Leisure
- Generate sponsorship revenues to subsidize events and activities
- Develop membership strategies, membership applications and approval processes.
- Set and monitor KPIs for The Aviation Club and individual team members.
- To assist in the preparation of the Department Budget / annual operational budget requirements.
- To ensure that the department’s operational budget is in line and costs are strictly controlled.
- Ensure a fitness experience development to maintain innovation and originality.
- Strategically direct the progress and performance of the business through sales and marketing.
- Take ownership and responsibility for financial growth and development and controlled performance, in order to ensure sustainability.
- Assist in the compilation of weekly and monthly statistics.
- Coordinate induction and training of starters in the department.
- Monitor daily financial dashboard and report performances to group level
- Constantly monitor service and delivery standards
- Any other duties as may reasonably be requested by the management team including assistance for large events or hotel functions.
- Maintain the membership database according to the Companies GDPR guidelines.
About you:
Essential
- Minimum Diploma Level Management Qualification
- Certified personal trainer and fitness instructor registered with Register of Exercise Professions (UAE)
- Les Mills qualifications
- Degree or Industry equivalent qualification holder (i.e, sports management, exercise science, business management etc)
- Minimum of 3-5 years of experience in a leadership position.
- Experience in running large international sporting events is preferable.
Desirable
- Business Administration degree
Experience
Proven track record of successfully operating a top fitness facility/private membership club for a minimum of three years.
Skills
- Demonstrates highly developed Sports & Leisure Management and Leadership skill set
- Capable of developing, articulating and implementing sales strategies
- Possesses strong problem-solving, reasoning, and analytical abilities
- Has excellent written and verbal English skills
- Strong computer skills
- Effective service recovery skills with a passion for customer care
- High level of social and interpersonal skills
- Highly developed organizational skills
- Calm under pressure
- Fitness + body & mind practice techniques
Competencies
- Has high degree of intelligence and charisma and relates well to others
- Takes initiative and works through obstacles, taking personal responsibility for results
- Open-minded and excited by cultural and professional diversity
- Demonstrates the values of our Guiding Principles: Teamwork, Respect, Innovation, People Focus, Integrity and Continuous Growth
About Benefits:
We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer reduced hotel rates across our properties globally, excellent care package, flights home, accommodation allowance, health insurance, up to 50% discount off Jumeirah F&B Outlets.
