talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Role Summary
We are seeking a dynamic and results-driven Ecosystem & B2B partnerships Marketing Manager to join our growing team. In this role, you will be responsible for expanding user engagement with our suite of ecosystem products, including our Loyalty Program, Credit Card, Pay Later payment function, Subscription for Free Delivery, and other value-added services. You will play a pivotal role in driving awareness, adoption, and long-term user retention across multiple touchpoints.
This position requires a strong understanding of digital and offline marketing channels, deep expertise in data analysis, and a proven ability to manage and influence key stakeholders across the organization. You will be the central figure in building data-driven marketing strategies that align with the broader company vision and business objectives, while collaborating with cross-functional teams to deliver measurable growth.
What’s On Your Plate?
Growth Strategy & Campaign Execution
Develop and execute integrated marketing campaigns to drive engagement and adoption of ecosystem products (loyalty program, credit card, pay-later function, free delivery subscription, etc.).
Identify new growth opportunities and optimize current initiatives to maximize user acquisition, conversion, and retention across all products.
Create and manage multichannel marketing plans that leverage both online and offline channels, including CRM, digital ads, social media, email marketing, influencer partnerships, events, B2B partnerships and more.
Data-Driven Insights & Optimization
Analyze user behavior, product usage, and campaign performance to derive actionable insights that guide marketing strategies and tactics.
Build and maintain dashboards, reports, and key performance indicators (KPIs) to track the effectiveness of campaigns and identify areas for optimization.
Regularly A/B test and iterate on messaging, targeting, and channels to improve engagement and product uptake.
Stakeholder Management & Cross-Functional Collaboration
Collaborate closely with internal teams, including product, sales, growth, data science, partnerships & more, to ensure alignment on goals, strategies, and execution.
Act as the central point of contact for ecosystem product stakeholders, influencing senior leadership and cross-functional teams on marketing priorities and product updates.
Provide clear communication, status updates, and business cases for proposed initiatives to senior management and key decision-makers.
Customer Insights & Experience Optimization
Develop a deep understanding of customer needs and behaviors to inform product positioning and marketing messaging.
Work with the customer experience team to ensure a seamless journey for users from acquisition to retention, ensuring a strong, cohesive experience across all touchpoints.
Budget Management & Resource Allocation
Manage the marketing budget for ecosystem product campaigns, ensuring effective allocation of resources for maximum impact.
Regularly evaluate return on investment (ROI) for marketing efforts and recommend budget adjustments as needed.
Reporting & Performance Analysis
Provide regular performance reports and analysis to senior management, offering clear insights into campaign performance, areas for improvement, and next steps.
Use data to identify trends, forecast outcomes, and guide decision-making for future marketing efforts.
What Did We Order?
An ideal candidate for this role would have:
Experience: 7+ years in a marketing role, with a strong focus on ecosystem, subscription or product marketing (preferably in e-commerce, fintech, or related industries). Previous experience managing multi-channel marketing campaigns is a must.
Data-Driven: Expertise in using data and analytics to drive decision-making. Strong proficiency in tools like Google Analytics, Excel, SQL, Tableau, or similar platforms.
Stakeholder Management: Proven track record of influencing and managing relationships with cross-functional teams and senior leadership.
Marketing Expertise: Deep knowledge of both online and offline marketing channels, including CRM, digital advertising, content marketing, social media, events, email marketing, and more.
Problem-Solving: Strong analytical and strategic thinking skills, with the ability to translate complex data into clear, actionable insights.
Communication: Excellent verbal and written communication skills, with the ability to present data and strategies to senior stakeholders in a compelling way.
Customer-Centric: A deep passion for understanding customer needs and behaviors, and an ability to design tailored marketing solutions to meet those needs.
Adaptability: Ability to thrive in a fast-paced environment, managing multiple projects with competing priorities.