Loyalty Analytics Specialist
Job Id 24963 Category Marketing & Communication United Arab Emirates Company Name ADNOC Distribution Abu Dhabi 11/05/2024
Prepare reports which summarize the performance of all activities of Loyalty programs ensuring integrity of data to guarantee sound and informative decision making. Ensure that completed insight and gathered data is transformed into viable reports or communications and is effectively disseminated to internal customers for use to review program plans and targets and improve performance. Provide periodic program updates and significant changes in the form of reports or discussions as required to inform business leadership on the status of the business to make informed, proactive decisions. Provide reports on individual partnerships or products or service performance based on pilot performance data or periodic monitoring data to inform decision maker on the current and prospect opportunities of ventures. Interact with various stakeholders in order to generate customer insights and drive effective marketing strategy and campaign management. Develop and refine dashboards to assess performance of Loyalty programs; support campaign planning with data, next best offers, cross sell / upsell etc. to support achievement of optimum ROI on marketing efforts. Perform ad hoc studies and analysis on defined areas such as certain products, location, region, etc... to understand metrics, drivers and required variable on performance and allow decision makers to have a better understanding of the status and variables, including risks involved. Study behavioural trends using analytical tools, develop analytical / statistical models for acquisition/attrition, build various customer segmentation models and work with the business to develop campaigns based on segments in order to support business information/data requirements are met in agreed turnaround times. Identify, locate and utilise the most appropriate inputs in terms of data/information, both internal and external; identify gaps in data/information relevant to projects and create briefs for external agencies to provide the data to support availability of comprehensive business intelligence within ADNOC Distribution. Identify ways to analyse different market metrics and variables that can provide answers to current performance gaps or can inform decision makers on different drivers or challenges that can affect performance. Business case building Functional requirements documentation Act as SPOC from marketing department during RFP process Act as business SPOC during implementation phase (in future) Bachelor Degree in Business and Analytics At least 6 years of experience in customer analytics preferably in retail loyalty Experience working with analytical tools including SQL, SAS, Python etc A creative mind and a strong focus on delivery Passionate about long term customer relationships with a strong customer centric focus Exhibit strong results-oriented behaviour Organizational, analytical, interpersonal, presentation and communication skills Proven track record in managing stakeholders (internal & external) Excellent communication skills with clarity of expression and a persuasive / engaging style. Experience working with data. Highly proactive with a “can-do” attitude Advanced use of Microsoft Excel and Power Point The ability to work with small teams from different specialisms in a project-based environment Location Abu Dhabi, United Arab Emirates
