Lead and develop the designated Key Accounts for hypermarkets by focusing on the following KPIs:
- Attain sales volume, value, and market share objectives.
- Negotiate and finalize all Business Development Agreements (BDAs) by the end of March annually.
- Ensure BDAs are accurately implemented in-store, promptly addressing any discrepancies.
- Align share of shelf (SOS) negotiations with market share goals.
- Maximize ROI on every investment to meet targeted spending levels.
- Integrate brand strategies into every negotiation and BDA.
- Collaborate closely with sales and merchandising teams to ensure flawless execution.
- Track SKU/account distribution to minimize lost sales opportunities.
- Maintain structured, regular communication with sales managers to identify and address gaps.
- Develop a comprehensive activation calendar in partnership with the sales team and trade partners.
- Monitor competitive activities and provide relevant market insights.
- Analyze performance metrics and share actionable insights with the team.
- Use ACN audit reports to optimize outcomes across all assigned Key Accounts.
- Oversee accounts receivable, ensuring completion within one week of payment receipt.
- Conduct quarterly business reviews with trade partners.
- Ensure all trade expenditures are pre-approved and fully documented.
- Adhere to all internal and external SOPs for trade budget control to prevent overspending.
- Lead, mentor, and manage a team of direct reports.
- Record and distribute minutes from productive/formal meetings with Principals and Customers, promptly following up on action items.
- Dedicate 70% of time to trade-related activities.
1. Rapid learner with strong determination
2. Sharp at identifying new opportunities (such as new spaces, listings, etc.)
3. Skilled in analyzing trends, mapping products, and relisting
4. Proficient in setting, measuring, tracking, and achieving targets while maximizing ROI
5. Deep understanding of FMCG product dynamics and the UAE trade landscape
6. Energetic team player with a positive, inquisitive attitude
7. Results-driven with strong problem-solving skills
8. Highly communicative and articulate
9. Excellent at managing time effectively