Back to search Immediate Start: Marketing Manager at SCS and SBS
Immediate Start: Marketing Manager at SCS and SBS
Safa Community School
United Arab Emirates
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Salary:Safa School salary scale. Local Contract, generous salary packages - salary dependent on experience. Paid as a 12 month contract, work 3 days a week, flexible working hours can be discussed.Job type:Full Time, PermanentStart date:Immediate StartApply by:20 March 2025
Job overview
POST: Marketing Manager at Safa Community School and Safa British School, Dubai
Safa Community School - a beacon of excellence. In 2024, we were honoured with the ‘Happiest School in the UAE’ title, a testament to our commitment towards student well-being. In addition, we were proud recipients of the ‘Value Add, Leaving No Child Behind Award’, reflecting our dedication to academic progress. This was further underscored by our 2024 GCSE VA score of +2.2. Our high staff retention rates and inclusion in the top 15 Schools in the UAE by the Schoolscompared.com survey are a source of pride for us all.
At Safa Community School, we are more than just a school-we are a community. With a parent body comprising Expats, including around 35% from the UK, we have fostered a reputation for being a friendly, warm, and community-oriented school. Our positive relationships among staff, parents, and students are a testament to our inclusive approach, making everyone feel welcomed and part of a larger family. This sense of belonging sets us apart and should make you feel at home in our school.
Safa Community School is not just another school but an award-winning all-through UK curriculum school, from FS1 to Year 13, with 2,570. Follow our school Instagram channel for a glimpse into our vibrant community showcasing student achievements, community events, and much more at safa\_scs. Discover how we nurture talent, foster creativity, and build a thriving environment for every student.
Currently, we are in search of a dynamic and passionate Marketing Manager to join our highly accomplished team. The successful candidate would be expected to work across both schools at Safa Community School and at Safa British School. This is offered as a Local Contract, generous salary packages - salary dependent on experience. Paid as a 12 month contract, flexible working hours can be discussed.
The successful candidate will already be residing in Dubai. Only applications of candidates residing in Dubai will be considered.
Job Description
The Marketing Manager is responsible for planning, leading and executing marketing strategies and campaigns in line with school objectives, and aimed at creating awareness, interest and ultimately enrolments from prospective families for both schools.
The position will also support Safa Schools key projects and campaigns as required.
Strategy and Financial Across Both Schools
Co-lead unique selling point workshops and assist in articulating brand. Create annual marketing plans and drill down specific marketing initiatives in line with school objectives and evolving needs throughout the year. Develop marketing efforts that leverage cross-channel synergies to maximise reach and exposure supporting enrolment and awareness objectives. Manage annual marketing budgets. Responsible for performance of key marketing KPIs and ROI for marketing campaigns. Provide input on development of policies, systems and processes to drive efficiency.
Paid Media Management Across Both Schools
Lead the development of media plans in collaboration with both schools and relevant team members (digital, design, comms etc.) Offer guidance regarding clarity and understanding of target audience, as well as the relevant channels through which to engage these ensuring effective media coverage. Responsible for the full understanding of audience behaviour including enrolment curves. Provide recommendations for future campaigns accordingly.
Marketing and Brand Management Across Both Schools
Responsible for the conceptualisation and production of all marketing campaigns and promotional activities in conjunction with team members. Ensure availability of creative assets including photography/videos and other relevant media. Identify, oversee and provide recommendations to assess the creative effectiveness of marketing plans. Develop marketing materials and collateral in line with school needs e.g. Fact sheets, brochures etc. together with design as required. Support Admissions teams as required with required asset and communication assets. Spearhead the adoption of marketing best practices. Support adherence to brand identity standards at all times.
Operational and Administrative
Ensure budget compliance, adherence to company policies as well as legislative and regulatory requirements for all campaigns. Review network of vendors and partners in line with overall strategic business objectives. Serve as point of contact for external agencies as needed to ensure Safa's interests are best represented. Coordinate and manage campaign materials review with relevant stakeholders and secure sign-offs prior to release. Monitor competitive marketing activities and provide insights to the broader team.
Team
The position will be expected to guide and collaborate closely with the Principals of both schools. The position will be expected to work on designing, reviewing and supporting the execution of the school Marketing plans.
Skills and Qualifications:
Minimum of 5 years’ relevant working experience. Degree in Marketing, Communications, Public Relations, or a related field preferred. Strong written and verbal communication skills in English (Arabic an advantage). Experience in putting together Marketing strategies. A data-driven individual with a thorough understanding of Performance Marketing. Excellent organisational and multi-tasking abilities. Familiarity with design and multimedia tools is a plus. Ability to work collaboratively in a fast-paced environment. Experience in the Education sector or a service industry preferred.
This list is not exhaustive and you may be required to undertake other duties as required by The Head. The job description may be amended to meet the needs of the School.
Application Process
Closing date for applications is
Friday, 21st March 2025 at 10h00 UAE time.
The application process is:
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Only applications submitted through the TES Portal and candidates residing in Dubai will be considered.
- Submit a full resume / CV.
- Submit a covering letter of no more than two A4 pages.
- Provide at least 3referees’ names, telephone numbers (with international dialling codes), and email addresses. One must be a current employer.
- The closing date for all applications is
Friday, 21st March 2025 at 10h00 UAE time. Applications will be assessed in order of receipt and interviews may occur at any stage after applications are received. We reserve the right to appoint before the closing date and therefore invite interested candidates to apply as soon as possible.
Upon request, feedback will only be provided to candidates who progress to the interview stages.
At Safa Community School we hold ourselves to a high standard of effective practices in relation to child protection and we are committed to safeguarding and promoting the welfare of children. We expect all staff and volunteers to share in this commitment. Successful applicants will be subject to various background checks including, receipt of satisfactory references, proof of relevant qualifications, identification and police checks, social media checks, including overseas checks.
About Safa Community School
Sheikh Mohammed Bin Zayed Road, (E311 Road) Dubai United Arab Emirates
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Safa Community School - a beacon of excellence. In 2024, we were
