Head of Sales Africa - FMCG

A leading FMCG company is looking for a dynamic and experienced Head of Sales to drive business growth across Africa. This is a strategic leadership role requiring a strong commercial mindset, a deep understanding of African markets, and a proven track record in FMCG sales.

• Develop and execute a sales strategy to expand market share across key African regions.
• Build and manage relationships with distributors, retailers, and key stakeholders.
• Identify new business opportunities, channels, and partnerships to drive revenue growth.
• Lead and mentor a high-performing sales team to achieve and exceed targets.
• Monitor market trends, competitor activity, and consumer behaviour to inform strategy.
• Work closely with marketing, supply chain, and finance teams to ensure seamless execution of sales plans.

• Extensive experience in FMCG sales with a strong focus on African markets.
• Proven ability to lead and scale sales operations across multiple countries.
• Strong network within distributors, retailers, and key accounts.
• Ability to navigate diverse regulatory and cultural landscapes across Africa.
• Excellent leadership, negotiation, and strategic planning skills.
• Willingness to travel extensively across the region.