Head of Pricing

Overview of the role:

The Head of Pricing  will play a pivotal role in establishing and leading the Aftersales Pricing Center of Excellence (COE) for multiple brands. This includes overseeing pricing strategies for parts, tires, batteries, consumables, labor, and accessories, with the goal of driving a significant margin increase. In this role, you will lead a dedicated team to develop comprehensive management reporting and analysis for aftersales units, including Body and Paint Division, Pre Delivery Inspection centers, and AutoCenters service. Additionally, you will be responsible for creating a centralized source for market intelligence related to parts, labor, tires, and service.

What you will do:

Enhance and maintain aftersales centre of excellence of Pricing for multibrand parts, tyres, batteries, consumables and accessorize, Market Intelligence and Reporting strategy that leads to Customer-oriented process for the Al Futtaim Automotive Group.These will be delivered through the following key activities:

Establish a Pricing competence centre 

•   Manage an facilitate the team is able to deploy statistical modeling and optimization techniques to address specific business needs, including potential approaches to problems, associated costs, trade-offs and recommendations

•   Interpret outputs of statistical models and results; translate input from quantitative analyses into specific and actionable business recommendations contributing to a competitive advantage

•   Ensure multiple single sources of data are compiled in a multi layered date model. 

•   Provide integrated business insight to all Automotive business units using machine learning and AI tools for robust business decisions, delivering informed and actionable recommendations for multi-channel planning and targeting, support business decisions; including market analysis and sales force effectiveness.

Deliver Pricing initiatives

•   Propose an automotive Group Wide Pricing Strategy for After Sales to brand stakeholders

•   Implement and maintain systems and processes to enable greater price management to increase revenue and margin and improve stock health

•   Work with Business Units to develop and implement new and more effective pricing techniques, technologies and processes to increase revenue and customer loyalty

•   Create tactical analysis and market competitor intelligence to enable business heads to make to inform strategic decision-making

•   Ensure all structures between the different sales channels are interconnected to control cannibalisation

•   Identify new initiatives, together with the business, to grow the overall revenue and Gross margins

Market Intelligence

•   Ensure regular flow of market insights, analysis and act accordingly

•   Collate competition data and market trends from internal and external sources and utilize systems and technologies (Web Scrapping, data collection portals, markets surveys, mystery shopping) to influence parts pricing and strategic business decision making 

•   Supplies the market and competitive intelligence component of strategic planning, and proactively makes recommendations to management concerning key intelligence items that require further consideration.

•   Maintains up-to-date knowledge of data sources, evaluating their credibility and potential utility, and leverages them across the company where appropriate

Management Reporting and Analysis

•   Translate data into executable and effective market and intelligence reports focused on standardizing, automating, delivering tools and processes and exploring emerging technologies that drive efficiency 

•   Introduce process improvement, transformation, effective use of innovative technology and data & analytics, and leveraging alternative delivery solutions are key areas of focus to drive additional value 

•   Provide consolidated and timely analysis harnessing multiple data sources to provide the business with an objective insight into current and future performance through regular and ad-hoc reporting through system automation 

•   Monitor, review and challenge gross margin levels (Absolute and percentage) with business units and brands

Operational pricing

•   Timely creation of new parts prices

•   Regular revisions of costs developments

•   Frontline support to the business (Discount enquiries, missing sales orders etc.)

•   Transform the pricing activities to a more automated process

•   Review and update Standard Operational Procedures (SOP) on a regular basis. 

•   Engage with Audit teams on pricing compliance