Wellness Division
Our Wellness division is a crucial part of Alshaya's operations. As the beauty industry evolves and customers become more knowledgeable, we have ambitious growth plans for this division to meet rising consumer demands.
The Wellness Division manages over 21 brands across MENA and Turkiye, covering Beauty & Cosmetics, Pharmacy, and Home Furnishings. Key brands in our portfolio include Charlotte Tilbury, Bath & Body Works, MAC Cosmetics, Boots Pharmacy, and Pottery Barn, among others.
About Bath & Body Works
Making the world a brighter, happier place through the power of fragrance! This idea is what Bath & Body Works was founded on, and it’s at the heart of everything we do. We’re a team that cares about our customers and believes in giving them a reason to celebrate with fragrance every day. Whether you're shopping for Body or Home, we have hundreds of quality products perfect for treating yourself or someone else. We offer a breath of exclusive fragrances including our #1 form Fine Fragrance Mist and the #1 selling Candle in the Middle East.
Bath and Body Works is a leader in personal care and home fragrance, so we understand the positive impact we can make, that’s why we’re passionate about our people, our product and our planet.
The Role
The Head of Online Trading has overall responsibility and oversight of all digital platforms for a brand, including direct to consumer (DTC) websites, apps, and BTB marketplaces. This role involves steering the online trading team’s direction and activities, which encompass online product merchandising, category management, taxonomy, and content. This role fully owns the entire online customer experience from browsing to fulfilment, developing, and executing the e-commerce strategy, driving sales to meet financial and business goals, to ensure the brand’s growth and transformation of the customer’s end to end journey, all while leading operation and performance across multiple channels.
The role owns the P&L, strategy, budget planning and host brand relationship from a digital point of view to ensure that we operate a best-in-class customer experience which is focused on growth and commercial performance.
The Head of Online is also responsible for collaborating and curating sophisticated and multi-faceted conversion initiatives across DTC properties and will partner with other business leads within Brand, eCommerce, Marketing, and across the wider organization to ensure that targets are consistently met or exceeded and to always achieve the correct brand/commercial balance creating a customer centric culture.
Key Performance Areas
The Head of Online trading will build, develop, and nurture a team of traders, category managers and online merchandisers and establish best practice working processes and deliver tooling to drive results.
• Collaborates with the Brand VP to ensure the overarching omni commercial and customer strategies are effectively integrated and executed and sets the vision for the digital growth strategy.
• Assume overall responsibility for the brand’s online P&L, driving revenue, and controlling costs to ensure profitability, financial stability, and sustainable growth.
• Own the digital host brand stakeholder engagement for online strategies and plans, working to create mutually supportive working relationships.
• Lead and operationally manage eCommerce merchandising, content management, and online trading cadence across multiple platforms including DTC and BTB channels.
• Drive conversion and trading performance in all digital environments, ensuring alignment with promotion margin, sell-through objectives, and overall business omni strategy.
• Foster a highly analytical and dynamic approach to strategic planning, event management in real time trade environment and decision-making based on data, insights, and research.
• Enhance the customer journey by identifying conversion improvement opportunities, working with the central teams on testing visual solutions, and delivering effective CRO enhancements to the business.
• Co-develop with planning online trading calendars, drive campaign delivery, and establish online seasonality best practices alongside retail teams.
• Responsible for the end-to-end digital customer journey, scans for new technology trends, opportunities, and ensure the adoption of best-in-class solutions and trading platforms that are tested, resilient, optimized, and secure.
• Manage and develop Online Trade teams, promoting a performance-driven culture with continuous experimentation, learning, and cross-team collaboration.
• Drive site conversion and average order value through merchandising strategies based on customer site search, personalization, upsell and cross sell, relevancy of products, and targeted offers.
The Responsibilities
E-Commerce Strategy
Trading eComerce and Marketplace
Host Brand Management
Digital Channels and Technology Management
Customer Centricity and CX Implementation
The Requirements:
The Competencies:
Advertised: 02 Oct 2024 Arabian Standard Time
Applications close:
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