Head of Marketing, Middle East & Australia

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

The Head of Marketing will create and implement a local marketing strategy for the Middle East & Australia and regions, aligned with the strategic roadmap of EMEA region, and will also be in charge of local retail-driven marketing activations with retailers to achieve our business goals.

You will act as the brand guardian for the business and inspire the wider MEAA team.

As a Head of Marketing you will

• Creation and maintenance of Marketing 360 activations, feeding back to Global Marketing on local specificities and opportunities.
• Ensure VM and merchandising adherence to Global guidelines and lead on locally relevant variations and productivity analysis
• Ensure 360° planning and analysis of all launches to deliver impactful and revolutionary campaigns.
• Oversee launch planning and execution process to ensure most effective use of budget.
• Work closely with the Commercial team to identify focuses and opportunities with each retail partner and focused category plans. 
• Manage all new store openings through a tease, launch and sustain strategy to create buzz in the local areas and get the stores off on the right footing.
• Implement and lead on local strategy and execution for own social media channel (specific to the Middle East)

Who you will work with

• Reporting into MEAA BRAND DIRECTOR
• Collaborates with the Global Marketing function, local PR, Commercial & REOPS functions