Head of Credit Cards Product

First Abu Dhabi Bank is an inclusive environment where each person values the experiences, perspectives, ideas and beliefs of others. We’re in a unique position to learn from all our colleagues, combining international experience with deep cultural knowledge and local expertise. At FAB, you’ll have the support of your team and a strong relationship with your line manager, who will trust you with responsibility and recognize your good performance. As we embrace different ways of seeing the world, listening to each other and respecting different viewpoints, we grow stronger – together

Product Management

• Accountable for the profit and growth for FAB cards + Dubai Frist P&L, from revenue, to credit costs (including Fraud) and direct/allocated costs 
• Accountable for the end to product management for FAB cards + Dubai Frist, from Audit, compliance matters and complaints support
• Develops and manages strategies aimed at generating revenue through products in alignment with consumer banking strategy, with a focus on whole of bank value
• Provides guidance and support to client-facing professionals and sales teams to solve complex client needs through products in conjunction with acquisitions vertical.
• Leads the effort to develop and execute marketing campaigns to drive product growth ensuring collaboration with the internal marketing team in conjunction with acquisitions vertical.
• Serves as a subject matter expert on enterprise level initiatives not specifically related to the assigned products. Key SPOC across FAB wide projects that need cards input
• Provides end-to-end solutions for all client segments resulting in superior customer experience.
• Represents the bank in industry events/seminars/conferences in order to stay abreast of trends, client requirements, competitor intelligence etc. to drive product innovation.
• Provides training to both internal as well as external clients about the product offerings ensuring knowledge transfer to facilitate product roll-out.
• Performs and analyses competitive benchmarking of the products vis-à-vis competition and the market and review pricing of the products periodically.

Product Innovation and Development

• Develops the consumer product strategies and value propositions of products in alignment with customer needs and market trends.
• Oversees services/products and sub-product performance and leads development based on market trends and customer needs.
• Develops and executes the product strategy to deliver consumer banking solutions to FAB’s Consumer Banking customers.
• Manages and enhances existing services solutions and helps develop and implement any required new product solutions with a focus on being digital 1st
• Identifies product, regulatory, and competitive opportunities and challenges and proactively develops strategies to ensure that consumer banking products are competitive
• Monitors and evaluates the evolving competitive and regulatory environments to ensure that products are competitive and meet clients’ needs.
• Assists in the development of a strategic and tactical roadmap to enhance the products and services offered.
• Collaborates across the FAB cards team and across the group in order to identify gaps and opportunities for product improvement in order to address customer requirements.
• Participates in industry seminars and customer forums in order to stay abreast of trends, customer requirements, and competitor intelligence to drive consumer product innovation.
• Works in partnership with Co Brands team to ensure efficient product expertise goes across the FAB cards team

Vendor Management

• Evaluates, negotiates, and manages external vendor contracts ensuring the provision of a cost-efficient service for FAB, with the being the key rep for schemes  
• Manages multiple external vendor relationships ensuring the provision of a quality service in line with FAB requirements.
• Manages the on-going SLA and customer experience and conduct review meetings ensuring the service provided is line with agreements.
• Evaluates and re-negotiates vendor pricing, periodically if needed to ensure FAB is provided with a quality, cost-efficient service.
• Works hand in hand with Magnati team to manage our cards product services

Internal Collaboration

• Maintains strong internal relations and collaborate with other products teams and heads of business to maximise cross-selling opportunities.
• Develops service level targets and manages the coordination of the section with other departments to meet client service expectations.
• Engages with key stakeholders including Operations, Technology, Credit, Legal, and Risk to deliver timely and effective level of client experience to our customers.
• Accountable as key decision maker across the FAB cards and DF product suite
• Lead the end-to-end value chain and business partners to buy into the cards vision and strategy

Product roll-out

• Drives the commercialisation of new products and launch of new products and solutions, by recommending pricing, providing sales tools and training the sales team to ensure knowledge transfer resulting in successful sales in partnership with acquisitions vertical
• Monitors product performance post roll-out and resolves any product issues or sales issues to ensure continuous product improvement.
• Co brand launches, development, and mass migration to be led by product team in partnership with co-brand vertical, with a view to move seamlessly to BAU to co-brands

Policies, Systems, Processes, & Procedures

• Implements departmental policies, systems, and procedure so that all relevant procedural/ legislative requirements are fulfilled while delivering a quality and cost-effective service.
• Contributes to the identification of opportunities for continuous improvement of systems, processes, and practices while considering ‘international leading practice’, improvement of business processes, cost reduction, and productivity improvement.
• Managed all internal governance frameworks as key conduit for cards team

MIS and Reports

• Supervises and provides inputs in the preparation of timely and accurate sub-departmental statements and reports to meet FAB’s and departmental requirements, policies, and standards.

People Management Responsibilities

• Defines goals and key performance indicators for each member of the team and ensure effective implementation of the FAB performance management process.
• Develops talent within the team by providing guidance and coaching to achieve the defined goals.

Empowers the team to drive growth, giving continuous opportunities to step up

• Bachelor’s degree in Finance, Accounting, Business Administration, or any related discipline,
• Master’s degree in Finance, Accounting, Business Administration, or any related discipline, is preferred

• Minimum of 8 years of experience in Finance and/or consumer banking products, with at least 3 years in a similar role