Head of Branding (crypto industry experience required)

Hiring for a large crypto-currency company in Abu Dhabi.

·Brand Strategy Development: Crafting long-term brand strategies that align with the company's business objectives, target audiences, and market trends.

·Brand Positioning: Defining and continuously refining the brand's value proposition, messaging, and positioning in a highly competitive and fast-evolving market.

·Marketing Campaigns: Overseeing the creation and implementation of marketing campaigns that effectively communicate the brand's message and drive engagement.

·Team Leadership: Leading and mentoring a team of marketing and creative professionals to ensure consistent brand representation across all channels.

·Partnership Management: Collaborating with external stakeholders, partners, and influencers to expand brand reach and credibility.

·Market Analysis: Monitoring market trends, consumer behavior, and competitor actions to inform brand strategies.

·Creative Direction: Guiding the creative direction for branding materials, including website design, promotional materials, and advertising campaigns.

·Performance Tracking: Analyzing brand performance metrics and ROI of branding initiatives to make data-driven decisions and optimize strategies.

·Public Relations: Overseeing public relations activities and often acting as a spokesperson for the brand to build and maintain its public image.

·Brand Guidelines: Establishing and maintaining brand guidelines to ensure consistency in all forms of communication and visual identity.

·Risk Management: Anticipating and managing risks that could impact the brand's reputation.

• A minimum of a bachelor's degree in marketing, business, communications, or a related field is required.
  
• An MBA or master's degree in marketing or branding is advantageous.
  
• Extensive experience (8-10+ years) in marketing, branding, or communications roles, with a significant portion of that experience ideally being at a managerial or a strategic level.
  
• Proven track record of leading a team and driving successful branding initiatives.
  
• An in-depth understanding of the cryptocurrency sector, blockchain technology, and digital marketing trends.
  
• A strong portfolio showcasing successful branding projects and campaigns.
  
• The ability to develop and implement high-level brand strategies that align with overall business goals.
  
• A creative mindset vital for guiding brand identity and marketing materials.
  
• Proficiency in analyzing brand performance metrics and market data.
  
• Excellent written and oral communication abilities, often including public speaking and PR skills.
  
• Capability to adjust strategies quickly in a highly volatile and rapidly changing market.
  
• Expertise in digital marketing techniques, social media, SEO, content marketing, and understanding how to leverage them for branding.
  
• Strong project management skills to oversee multiple initiatives simultaneously.
  
• Experience in managing relationships with various stakeholders including partners, vendors, and internal teams.