GTM - Marketing Manager/Trade Specialist Sales & Marketing Position Summary:
The GTM/Marketing Role works cross functionally as a Go-To-Market & Marketing Expert – partnering with Brand, Sales & Corporate Communications.
Principal Responsibilities:
Build, execute and optimize strategic digital campaigns across multiple channels and platforms for Home Electronics division, Develop excellent working relationships with the Sales team. Prepare, execute and improve plans on the Go-To-Market strategies. Execute lead generation campaigns (including SEO/SEM, digital advertising, social media, email campaigns, events, webinars and more) to support B2C business unit; Work cross functionally and with multiple digital agency partners to assist with building digital campaigns from start to finish; Update marketing data, gather new business intelligence. Utilize Google Analytics to monitor and analyze company website’s web traffic metrics and suggest solutions to boost web presence; Make recommendations based on results of campaigns, marketing and industry trends, and communicate your findings to a variety of stakeholders. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Assist with managing products on company website from product creation to monitoring and updating, as required. Collaborate with internal teams and HQ to create landing pages and optimize user experience; Build compelling presentations to present digital plans and results to senior team; Work with our key partners & retailers on co-op digital marketing efforts, helping grow companies share of online voice, Evaluate emerging technologies; Provide thought leadership and perspective for adoption where appropriate.
Knowledge, Skills & Abilities:
Bachelor’s Degree. 5+ years of relevant experience in GTM & Marketing (Strategy & Execution). Strategic & critical thinking. Ability to motivate and lead a team. Proactive work ethics and open-mindedness. Communication and 'people skills. Planning and organizational skills.* Proficient use of Microsoft Office (Excel, PowerPoint, Word)
