Location
Dubai, United Arab Emirates
About the job
As a Growth Marketing Manager at Lean Technologies, you will be responsible for driving and scaling our marketing efforts across organic and paid channels. You’ll lead the creation and execution of data-driven campaigns to generate high-quality leads, optimize conversions, and support the overall lead generation pipeline and growth. Working closely with sales, product, and customer success teams, you’ll play a key role in aligning marketing strategies with business objectives to drive measurable results.
Who are we
Lean enables companies to seamlessly connect to their users’ bank accounts to initiate real-time payments and retrieve their account information. Our products have garnered the trust of leading companies and enabled them to deliver powerful experiences when connected with a user’s bank account, allowing users to perform prudent financial planning, get better rates on loans, transfer money to friends, and more, without compromising on privacy or security.
Some of Lean’s clients include the likes of Binance, Etisalat Group, Careem, Sarwa, and many more, making it the region’s most valuable Open Banking platform. The company has now processed hundreds of millions of dollars, and its products are also connected with hundreds of thousands of accounts. Lean envisions a fully inclusive financial ecosystem that serves everyone, no matter where they bank or live in the MENAP region.
Responsibilities
Develop and execute growth initiatives to generate high-quality leads throughout the entire funnel, from awareness to conversion to sale, focusing on both inbound and outbound lead generation strategies.
Support Sales and Customer Success teams to design and run targeted outbound marketing campaigns (via email, digital ads, and social media), with the objective of generating new leads and converting existing leads into paying clients.
Build and manage the entire lead generation process, including top-of-funnel activities, lead qualification, and lifecycle management. This includes implementing and optimizing nurture campaigns to guide leads through the funnel, from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).
Drive organic traffic growth by overseeing on-page and off-page SEO strategies, including:
+ Conducting keyword research to identify opportunities for content optimization and improving search rankings.
+ Enhancing website performance through user experience improvements, technical SEO audits, and content strategy alignment.
+ Develop and execute SEM (Search Engine Marketing) strategies to ensure paid search campaigns (PPC) are aligned with business goals and deliver maximum ROI.
Analyze campaign performance by tracking and reporting on key metrics (e.g., Cost Per Lead, Conversion Rates etc.) and using data to iterate on strategies for continuous improvement. Leverage tools like Google Analytics, HubSpot, and other Martech solutions to monitor traffic, lead flow, and conversion funnels.
Manage paid digital advertising channels including Google Ads, social media (LinkedIn, Facebook, Instagram, Twitter), and display networks to generate leads and grow brand awareness.
Work closely with the Product Marketing and Content Marketing team to align on messaging, positioning, and content creation to ensure that all campaigns resonate with target audiences and drive demand.
Minimum Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.
Experience in B2B marketing within a fintech or SaaS environment.
In-depth experience with digital marketing platforms like Google Analytics, Google Ads, SEMrush etc.
Strong understanding of SEO/SEM strategies and execution to drive organic and paid growth.
Proven track record of running and optimizing marketing campaigns, especially lead generation and conversion optimization.
Experience with marketing automation tools (e.g., HubSpot, Pardot) for email marketing, lead nurturing, and CRM integration.
Excellent analytical skills and proficiency in interpreting data to drive actionable insights and decisions.
Project management skills with the ability to juggle multiple campaigns and initiatives simultaneously.
Strong communication skills to collaborate effectively with internal stakeholders across teams (sales, product, customer success).
Results-oriented mindset, with a focus on metrics and KPIs such as MQLs, SQLs, conversion rates, and ROI.
Desired Qualifications
Experience scaling growth functions from the ground up, with hands-on knowledge of acquisition channels and growth strategies.
Knowledge of A/B testing, conversion rate optimization (CRO), and data-driven experimentation to optimize campaigns.
Experience with account-based marketing (ABM) strategies for targeted lead generation in enterprise B2B sales.
Experience in lead scoring, nurture workflows, and lifecycle marketing strategies for B2B SaaS.
Proficiency in content marketing strategies to drive demand generation through blogs and whitepapers etc.
Experience with social media advertising (LinkedIn, Twitter, Facebook) for B2B lead generation and thought leadership.
NB. While we think the above experience could be important, we’re keen to hear from people that believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply!!
Lean is the first regulated open banking and open finance company operating across the UAE and Saudi Arabia. Since 2019 we've been on a mission to become the pre-eminent A2A payments company in the Middle East - enabling our clients to seamlessly connect to their users’ bank accounts to initiate real-time payments and retrieve account information. Our products have garnered the trust of some of the leading companies in the region, including the likes of Etisalat Group, Careem, Binance, Tabby, Tamara, Tawuniya, and more.
To date, Lean has processed billions of dollars, and our products have connected with hundreds of thousands of accounts across the region. We've recently announced our $67.5 million Series B funding round led by General Catalyst, following earlier investment from Sequoia Capital. This funding marks a major milestone for Lean and the financial ecosystem across the MENA region. At Lean, we’re committed to driving the next generation of financial innovation by making financial data and payments more accessible and transparent for businesses and consumers alike.
To that end, we're always on the lookout for talented, driven, and entrepreneurial candidates to join us in our mission of enabling the next generation of financial innovation. If you're motivated by solving hard problems and leaving a lasting legacy while you're at it, Lean's where you need to be.
Not only do we offer competitive salaries, private healthcare, and flexible office hours, but we also insist that every member of the team hold a meaningful equity stake in the business to ensure long-term alignment. We'd love you to join us for this journey!
Lean is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
When applying for a job at Lean Technologies, we will need to collect, use and share Personal Data about you with different members of our team during the application process. This may mean transferring your data to members of the team in one of our office locations worldwide outside of the country you are in. Please refer to our Privacy Notice on our website for more information about how we may use and store your Personal Data
