Growth Marketing Manager

Founded by Michael Lahyani in 2005 as a magazine (Al Bab World), Property Finder today is a single technology platform and brand across multiple countries in the MENA region. We offer the most advanced tools and best-in-class user experience for homeseekers, real estate brokers, and developers. Property Finder's most recent valuation secures our status among the Middle East's emerging unicorns, affirming a growth-oriented identity. 

Over the years, we've expanded our operations to Bahrain, Egypt, Qatar, Saudi Arabia, and secured a strategic shareholding in Hepsiemlak, the leading property portal in Turkey. With over 600+ dedicated people in 6 regional offices, we facilitate more than 14 million monthly visits across our platforms, solidifying our position as a regional powerhouse in the proptech space. 

As the pioneering portal for homeseekers in the region,  we are on a mission to motivate and inspire people to live the life they deserve.

Role Profile:

We are looking for an ambitious and driven App Marketing Manager to join our rapidly expanding international team at Property Finder. This role offers an exciting opportunity for continuous professional and personal growth within a company that thrives on trust, autonomy, and a performance-driven culture. The position, based at our Dubai HQ, allows you to make a significant impact on the performance of the business and the positioning of our brand, providing you with the independence to shape your role and achieve remarkable results.

In this role, you will primarily focus on app marketing and will also have the opportunity to work on branding campaigns and mobile app marketing. You will manage digital marketing activities across five markets, contributing to a global expansion strategy. A key part of the role will also be collaborating closely with our Product and Native App teams to ensure seamless execution and alignment of app marketing strategies.

Responsibilities and Experience:

The ideal candidate will have a proven track record of developing data-driven campaigns that deliver outstanding ROI, both in the short term and through longer-term brand impact. Key responsibilities include:

• Establishing, implementing, and measuring the effectiveness of mobile app paid advertising initiatives to drive app installs and increase user engagement.
• Collaborating with the Product and Native App teams to ensure marketing strategies align with app developments and drive product adoption.
• Taking ownership of App Performance Marketing and utilizing key tools such as AppsFlyer, Adjust, Annie, or Google Analytics to optimize campaign performance.
• Bringing expertise in SKAN (StoreKit Ad Network) and iOS optimization strategies to maximize app marketing performance, particularly within the evolving privacy and attribution landscape.
• Demonstrating expert knowledge across all performance marketing channels, including Display, SEM, Paid Social, and App.
• Developing, executing, and optimizing all aspects of paid marketing campaigns, including keyword development, ad copywriting, audience segmentation, bid management, and budget allocation.
• Analyze paid marketing KPIs by channel/campaign and dynamically reallocate budgets to maximize results.
• Contributing to the development of marketing plans for each country and forecasting targets and KPIs for paid marketing channels.
• Collaborating closely with marketing, design, and branding teams to align and execute cohesive strategies.
• Providing regular performance reports, forecasts, and trend analysis to guide future campaigns.

Essential - Attitude, Knowledge, Education, and Skills:

• Strong analytical skills, with expertise in tracking tools such as Google Analytics and a deep understanding of digital marketing and branding KPIs.
• A solid technical understanding of digital marketing strategies, tools, and channels, particularly mobile app marketing.
• Deep knowledge of SKAN and iOS optimization strategies, including the ability to adapt to evolving privacy policies and optimize attribution for iOS apps.
• Exceptional organizational and structuring abilities to manage multiple initiatives seamlessly.
• Excellent communication skills with the ability to collaborate across teams and stakeholders.
• Experience in App Performance Marketing, particularly with tools like Appsflyer, Adjust, Annie, or Google Analytics.
• A positive, proactive attitude with a passion for continuous learning and growth.
• Highly curious, innovative, and able to think creatively to tackle challenges and drive success.

Preferred Skills and Knowledge:

• International experience and familiarity with the structure of large, dynamic companies.
• Strong problem-solving skills with the ability to think outside the box and deliver smart, scalable solutions.

Our promise to talent

We encourage our people, called creators, to move fast, to be bold and offer them countless ways to make an impact in a fast-growing and talent-centric organisation. 

Our goal is to ensure that our people find their time at Property Finder a rewarding experience where the company’s growth also means personal growth.

Overall it is a place for you to be your best self. 

Property Finder Principles

• Move fast and make things happen
• Data beats opinions
• Don’t confuse motion with progress
• Failure is success if we learn from it
• People over pixels

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