Description
Position at GroupM This role will be reporting to: Associate Performance Director Role summary and Objectives: Ideal candidate should be able to fully set a full-fledged performance strategy for their clients. They are also expected to have hands on experience in all the platforms and their best practices. The candidate needs to be a numbers-oriented person and he/she can make the right decisions for their client. The candidate will be fully involved in the day-to-day conversation across all clients and help them grow in the digital/performance space. Performance Manager The Performance Manager is responsible for developing and delivering a range of performance marketing product, creating & delivering performance marketing strategies, campaign reporting and analysis. Duties and Responsibilities:
To draft paid performance proposals and presentations.
Manage all social platforms relationship for accounts under management.
Develop and manage all components of a paid performance campaign, including campaign setup, optimization, reporting and tracking.
Work closely in sharing and implementing Paid Social best practices and beta with clients and work closely with different platforms on developing the partnership.
Ensure delivery on performance targets for clients.
Monitor & measure performance activity, engagement metrics, analyzing results, translating information into learning & strategic recommendations.
Build Client respect and be recognized as a leader on their business.
Work closely with Account Managers to identify and deliver performance marketing requirements.
Work closely with performance manager/planners to deliver on campaigns.
Work closely with other business units within the organization.
Qualifications:
4-5 years Digital all-rounder with proven experience and a strong understanding of multiple digital media channels as well as a passionate following of new/emerging channels & technologies.
Facebook, Snapchat, TikTok and Twitter ads are essential for this role.
Data-driven and creative to push the envelope on new user acquisition.
You have demonstrable interest for ecommerce marketing and the knowledge of other online marketing channels and their interactions with each other.
Creative thinking and problem solving to come up with solutions.
Tenacity, resilience, flexibility and judgement to deal with difficult situations.
