Description
Position at GroupM Position Title: AD Operations Executive Location: Dubai Reports To: Ad Operations Manager About GroupM GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, and EssenceMediacom and cross-channel performance (GroupM Nexus), GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. The agencies that comprise GroupM are all global operations with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. For more information on GroupM, our agencies and WPP, please visit www.groupm.com and www.wpp.com Position Overview Group M is seeking an Advertising Operations Executive to become an integral part of our Ad Operations team. As an Advertising Operations Executive, you will be responsible for the set-up, execution, and delivery of digital campaigns. You will work with internal teams and external parties to ensure campaign delivery objectives are met. Key Responsibilities:
Campaign Management: Set up, monitor, and optimize digital ad campaigns across platforms such as CM360, IAS, Double verify and programmatic networks.
Ad Trafficking: Ensure timely and accurate ad trafficking, including creative uploads and testing, to avoid discrepancies in ad delivery.
Performance Analysis: Analyze campaign performance data, generate reports, and provide actionable insights to improve ad effectiveness.
Troubleshooting: Identify and resolve technical issues related to ad serving, tracking, and reporting.
Collaboration: Work closely with cross-functional teams to align strategies and ensure cohesive messaging across channels.
Market Research: Stay updated on industry trends, best practices, and emerging technologies in digital advertising.
Budget Management: Assist in budget allocation and ensure campaigns are executed within budgetary constraints. Monitor campaign delivery to ensure campaigns are running as expected and targeting objectives are met.
Work on monthly / annual reports platform wise and market wise
KEY Skills Experience:
Minimum of 3-4 years of experience in media strategy or a similar role, preferably in a fast-paced agency or corporate environment.
Strong attention to detail focusing on accuracy of numbers and ability to cross-check formulas & related numbers across related reports
Excellent communication skills, and an ability to collaborate and engage with those around you.
Diligent and attentive to detail, able to listen, learn, and put into practice.
Computer literate with good skills in Office programs (especially Excel/Google Sheets)
